Outsourced HR Lead Generation
You specialize in removing the burden of HR tasks from businesses. We specialize in bringing HR sales leads to you.
Outsourced HR Lead Generation
Creating B2B Appointment Setting Pipelines To Increase HR Sales Leads
As an HR professional, you know all the ins and outs of the human resources industry. You see the profound effect your services have on your clients daily. Now imagine being able to significantly increase your client base without having to devote the time and resources necessary to hire, train, and compensate an in-house team of sales and marketing experts. Sound too good to be true? Fortunately for you, it’s not.
Abstrakt Marketing Group specializes in outsourced HR lead generation, but not just any HR lead gen. Our proven, predictable B2B sales pipelines deliver ideal customers, decision-makers, and qualified HR sales leads to our market-exclusive client partners. Our HR lead consulting and marketing strategies have helped organizations expand their businesses and increase revenues without losing focus on their core operations for over a decade.
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Building HR Lead Generation Pipelines
When it comes to HR sales leads, it’s understandable that you may think “the more, the merrier.” However, unqualified leads, incorrect contact information, and prospects that don’t fit your business actually cost you precious time and money. At Abstrakt, we focus on putting you in front of leads from your target audience.
How do we do that? Our HR lead consulting uses cutting-edge tools, research, and marketing strategies to:
Cleanse Data
Following the onboarding process of our human resources industry clients, we spend an entire month learning their business, identifying their target audience, and compiling a database of prospects. Once we’ve identified their targets, the Abstrakt sales team cleanses their data and ensures the contact information, decision-makers, and business information we have is accurate. Clean data is essential to successful HR lead generation efforts. Relying on questionable data wastes time you could be spending on desirable HR sales leads.
Reach Out
As they say, initiating the conversation is half the battle. When we first reach out to your prospects, we aim to gather as much information as possible. From managers to owners, we reach out to key decision-makers to learn their pain points, frustrations, and the services they already recognize they need. Acting as an extension of your team, we explain how your organization addresses their problems and showcase your value. Though first-dial conversations can lead to an appointment, HR lead generation isn’t typically a quick process. Initial contact is usually a way of getting a foot in the door to build a relationship.
Nurture and Develop
In the likely scenario an HR sales lead wasn’t ready to set an appointment or sign on the dotted line, the vital step of nurturing prospects and developing relationships is next. Timely follow-up phone calls, marketing collateral, and informative emails help expand your prospect’s knowledge about your company while also showing the value you offer. Any new information we learn is recorded and used to adjust our marketing strategy and continue moving toward converting your prospect into a client.
Appointment Setting
Some clients are ready to meet with your sales team after a few calls or a persuasive video included in an email. Others take months, even years, to decide that they’re ready. No matter how long it takes, the goal of all HR lead generation is the same—set a sales appointment and close a deal. Once we’ve scheduled a meeting with your prospect, we supply all the relevant information you need. All the call recordings, pain points, and data we’ve collected are available to help your team craft a pitch that compels your prospect to become the newest entry in your book of business.
One of the most beneficial aspects of our HR lead generation services is how customizable they are to your business. You can have as wide or narrow of a target audience as you want. No matter how focused your ideal customer search is, Abstrakt finds and delivers them to your sales reps ready to close.
Why You Need HR Lead Consulting
As award-winning marketing experts, Abstrakt delivers industry-leading HR lead generation solutions that ultimately result in more sales, higher revenue, and limitless growth potential. Our appointment setting services also let you focus on your work, knowing our lead generation team is working hard to bring you more HR sales leads.
Comprehensive Marketing Services To Increase HR Sales Leads
There’s no denying outbound marketing efforts are more effective than ever before. Even so, many of our HR management clients find a holistic marketing strategy that incorporates outbound and inbound services creates a robust sales pipeline that produces tremendous growth.
What helps make multifaceted marketing strategies so effective is that they bring in HR sales leads at different points of the sales cycle. Outbound efforts seek out prospective clients who may be unaware they need HR management or aren’t actively seeking information about it. Inbound marketing organically draws targets seeking information about outsourced human resources management to your website, blog, or social media accounts.
No matter who your ideal customer or target audience is, a comprehensive marketing plan results in reliable, qualified HR lead generation opportunities.
Website Design and Development
In the modern digital world, having a website is an absolute necessity. But just having a site doesn’t mean you’ll see an increase in HR lead generation results. Abstrakt’s website design and development services ensure your site is optimized to increase HR sales leads.
From mobile-friendly design to keyword-rich content, each page is written and designed with HR lead generation in mind. We optimize each page to ensure you draw more organic traffic, rank above competitors, and are easily found by prospects that need outsourced HR professionals.
SEO Services
Search engine optimization (SEO) is like the old saying, “It’s not what you said, but how you said it.” When it comes to ranking at the top of search results, it’s all about aligning your content with what your audience is looking for.
Abstrakt’s SEO services deliver conversion-focused content and the page speed, linking strategy, and performance analytics required to turn your website into a lead-generating machine. Pages developed and written by Abstrakt become an extension of your sales rep team.
Marketing Collateral
Marketing collateral services play a vital role in successful HR lead generation campaigns. As we nurture leads and build relationships, marketing assets such as brochures, sell sheets, and promotional videos play a significant role in converting prospects into clients.
Abstrakt’s team of innovative designers and copywriting experts creates sales assets that tell your company’s unique story, easily explain your HR services, and move customers through the sales cycle. There aren’t many strategies more effective than the combination of sales and marketing that collateral provides.
Social Media Marketing
If you’re not using social media to your benefit, you’re putting yourself at a competitive disadvantage. With Abstrakt as your social platform marketing manager, you have a proven partner that knows how to use your platform to drive HR lead generation.
Whether it’s content, ad management, or monitoring you’re looking to improve, our innovative tools and HR lead consulting expertise deliver measurable results. Abstrakt’s social media services boost your Facebook, LinkedIn, Twitter, Instagram, or any other platform’s following to draw in more HR sales leads.
Award-Winning Video Production
Video marketing is one of the fastest-growing marketing strategies in business today. As decision-makers grow increasingly busy, they have less time to devote to long-form written content. Luckily for you, Abstrakt has a state-of-the-art production house, Abstrakt Studios.
Our video production services improve HR lead generation efforts because even the most on-the-go decision-maker can devote time to watch an engaging video. Abstrakt’s team of creative storytellers ensures your video demonstrates the value of your HR management services. A professionally scripted, shot, and edited video may be just what you need to move a prospect through the sales journey.
No matter what you’re looking for in a video production house, Abstrakt Studios has the capabilities and talent to bring your vision to the screen. Our award-winning video visionaries, state-of-the-art equipment, and proven process deliver sales- and lead-generating:
- Corporate Videos
- TV Commercials
- Collateral
- Custom Videos
The Abstrakt Team Becomes Part of Your Team
When you work with Abstrakt, you have a partner ready to use all of our resources to increase your HR lead generation results. Our marketing services give you access to our entire team of professionals, including:
- Sales Development Representatives
- Website and Collateral Designers
- Digital Strategists
- Account Managers
- Professional Website, Collateral, and Email Copywriters
- Quality Assurance Editors
- Social Media Experts
- Video Production Visionaries
Unmatched Customer Relationship Management
With the robust sales pipeline Abstrakt builds for you, you’re sure to see a boost in HR sales leads. To ensure you’re providing the attention and quick response your prospects are looking for, you need a customer relationship management (CRM) platform. Abstrakt Cloud Solutions is a certified Ridge Tier Salesforce service provider. We have the experience and expertise to turn your Salesforce platform into a centralized data collection, automated task, and simplified reporting management tool.
Our Salesforce solutions include:
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