Outsourced B2B appointment setting is a sales development activity where sales experts call, nurture, and set sales appointments with qualified leads in the sales pipeline. Overall, the goal of outsourced B2B appointment setting services is for sales reps to set high-quality appointments between a business and a prospect. B2B appointment setting companies are responsible for getting you in touch with leads while your internal sales team delivers a sales presentation that persuades them to close deals with your company.
Outsourcing sales and marketing efforts may get a bad rap, but when done properly, it provides many benefits to small to medium-sized companies, including:
We know your internal team has a lot on its plate. By outsourcing your B2B appointment setting services, your team has the opportunity to perform more pressing day-to-day tasks without worrying about generating new sales leads.
For the price of a single sales rep, you gain access to an experienced sales team and the latest sales tools and technologies. This reduces the need for a large internal sales team, so you don’t have to worry about onboarding costs, salaries, benefits, bonuses, and more.
When you partner with a B2B appointment setting company, you have access to all the sales tools and technologies you need to find qualified prospects, follow up with leads, and close significant business opportunities.
Outsourcing your B2B lead generation efforts is beneficial because you have exclusive access to high-performing sales teams. Our sales experts are trained to guide prospects through every phase of the sales funnel and convert them from leads into customers.
Any company can buy sales tools, technologies, and expert help if they have the money—but do they have an appointment setting process that works? When you partner with Abstrakt Marketing Group, you’re investing in a process that’s effective day in and day out. And we know it works because it’s how we became one of the nation’s leading B2B appointment setting service providers.
Explore the method to our madness:
Before starting a successful B2B appointment setting program, you need to identify your target market or the types of businesses you want to target. This ensures that you’re zoned in on the business opportunities you want.
Once you identify your target audience, it’s time to start building a list of prospects. Our sales data analysts find a list of businesses that meet your qualifications and integrate them into your sales pipeline.
Now that you have a list of prospects, it’s time to start making connections. During the first month live, sales reps call prospective businesses to identify a key decision-maker (KDM), get their contact information, and determine if the company meets your ideal customer criteria.
More often than not, KDMs reject meeting for a sales appointment on the first call. This is why it’s essential to follow up with leads, build a relationship with them over time, and provide relevant information about the product or service your company offers.
Overall, the endgame of our B2B appointment setting service is to schedule sales appointments with qualified leads. Once our sales reps set appointments with KDMs, your internal team attends the appointments and presents them with a sales presentation.
Typically, the first point of contact between an outsourced sales rep and a prospect is through a cold call. Our sales reps cold call prospects to learn more about the market, what they want from a B2B service provider, and set high-quality sales appointments.
Once our appointment setters identify a KDM and introduce the company over the phone, we enter them into an email lead nurturing campaign. Until a sales appointment is set, KDMs are routinely sent emails to support lead conversion and promote top-of-mind awareness.
Our sales and marketing experts discover and connect with prospects on LinkedIn. LinkedIn outreach in B2B appointment setting services is crucial because it provides another platform for them to view your company’s content and reach out if they have questions.
Marketing collateral is material that outsourced sales reps can use to maximize their appointment setting efforts. If a prospect wants more information about your company, product, or service offerings, a sales rep can send them a piece of marketing collateral via email.
Don’t just take our word for it—check out the effect our appointment setters have had on B2B companies like yours!
“Ours is a relatively complicated software product, but our Abstrakt representative quickly learned enough to sell a meeting to our prospects and handle most of the inital questions/objections. Our only regret is that we didn’t discover Abstrakt sooner! We expect them to be an important resource for our company for many years to come.”
“Business development is critical and I know that hiring a lot of people to make these calls and at the rate Abstrakt would be calling would be a lot more money and time so we had to outsource it.”
