Are you a commercial roofing contractor looking to improve your online presence? Check out these guidelines for creating a successful roofing website and start attracting more customers.
Why It’s Important to Have a Good Commercial Roofing Website
Having a high-quality roofing website is essential for the success of your business.
Not only does a well-designed website attract potential customers, but it also builds trust and credibility. When someone is searching for a roofing contractor, they want to feel confident in their choice. A professional website with testimonials, before and after photos, and a clear contact page can greatly contribute to building trust.
A good roofing website can also improve your search engine ranking, making it easier for customers to find you. With the right keywords, optimized content, and a user-friendly interface, your website can stand out from the competition.
Seamless Navigation
When potential customers visit your site, they’re usually searching for something specific. To keep them engaged, you need to make it simple for them to find what they are looking for.
Don’t get too creative with your website navigation. Keep it basic and user-friendly. That way, visitors can easily navigate through your site and find the information they need without any hassle. Straightforward navigation also improves the mobile experience for users. Remember, simplicity is key when designing your roofing website. Focus on making it easy for users to find the services they’re interested in, and you’ll see an increase in inquiries and conversions.
Speed
You only have a few seconds to capture someone’s attention when they visit your website. And one major factor that determines whether they stay or leave is your website’s speed. Slow loading times can lead to a high bounce rate, meaning people leave without exploring your amazing content. There are easy fixes to speed up your commercial roofing website:
- First, make sure you have chosen a reliable web hosting service. Cheap and unreliable providers can significantly slow you down.
- Another fix to slow website speed is to resize and compress those stunning images on your site. Large files take longer to load, and nobody has time for that! Make your visuals stand out without slowing down your site.
- Lastly, enable browser caching. This fancy term means your site is stored in a visitor’s browser, so the next time they visit, it loads super fast.
A Clear Call-to-Action
When a customer visits a commercial roofing website, they have a specific goal in mind—they need a new roof or some repairs. That’s why it’s crucial for roofing companies to have clear and easy-to-find calls to action (CTAs) on their websites.
How can you identify a good CTA? Well, it’s all about the use of white space. By effectively——- using white space, companies can make their CTAs stand out and guide visitors to the next steps.
Imagine visiting a website with cluttered elements and numerous distractions—would you stay to search for what you need? Probably not. That’s why white space is essential. It helps draw the eye towards the CTAs, making it crystal clear what visitors should do next to get in touch with a roofing contractor.
Testimonials
Testimonials are a powerful tool that can establish trust and credibility. When potential customers see positive feedback from others who have used your services, they can feel confident in choosing your company for their commercial roofing needs.
An SEO-Friendly Design
Having a fast website with clear CTAs is important, but what’s the point if no one can find it? That’s where SEO comes in.
Did you know that the design of your website can actually affect its ranking on search engines? Everything from the URLs you choose to the time it takes for search engines to crawl your site can make a difference.
If you want potential customers to discover your roofing website, it’s crucial to design it with SEO in mind. By regularly adding keyword-rich content and optimizing your website’s design, you can increase your chances of ranking higher in organic search results.
Read our blog here for commercial roofing SEO best practices.
Professional Video and Photos
Imagine your website visitors not only reading about your exceptional roofing services but also seeing the amazing work you’ve done for satisfied customers in the past.
That’s right! Showcasing engaging visuals on your roofing website is the key to success. Whether it’s stunning before-and-after roofing projects, professionally edited videos of your team’s daily work, or even photography of your talented staff, original and polished content will establish credibility and make your website stand out from the crowd. The more authentic and unique your visuals are, the more you will impress your target audience and even increase your legitimacy with Google’s algorithms.
Share Your Credentials and Story
Your commercial roofing website should be more than just a visually appealing front – it should also tell your story, showcase your qualifications, and connect with potential customers. Here are some important guidelines to follow:
- Share your qualifications and story: Let customers know who you are! Highlight the company owner(s), when and why the company was established, and any licenses and certifications held by you or your staff members. Building trust starts with transparency.
- Introduce your team: Who will be working on their roof? Are they bonded and insured? Knowing your team members will give customers peace of mind, so be sure to feature them on your website.
- Create a service promise: What sets you apart from the competition? Share your service and craftsmanship “promise” to reassure customers that they are in good hands. Whether it’s top-notch workmanship, timely completion, or exceptional customer service, let your customers know what they can expect.
Remember, your roofing website is your online storefront, and these content considerations will help you build trust, establish your expertise, and stand out from the competition.
Educate Customers About Your Products and Services
Make sure your website informs customers about your products and services. Let them know what you offer and the high-quality products you use and recommend. Anticipate the seasonal service needs in your area and highlight the most popular services, such as roof inspections during storm seasons or deicing services in the winter.
Don’t forget to showcase all the services you provide, from roof inspections and repairs to gutter installations and solar panel setups. Give customers a glimpse into the different types of roofing materials you work with, such as asphalt shingles, ceramic tiles, and more.
One important feature to include on your website is a step-by-step process for a typical roof replacement. Educate your customers about your system and how you ensure work safety, energy efficiency, and cost savings.
Include Endorsements
Property owners are interested in your track record. Show them testimonials from satisfied customers and endorsements from commercial roofing manufacturers. Feature positive ratings from reputable platforms. such as Yelp, Home Advisor, Houzz, Google, and Facebook to let others vouch for your excellence. You should also highlight special certifications like GAF Factory-Certified Contractor or Owens Corning Platinum Preferred Contractors.
Mention Expected Pricing, Special Offers, Warranties, and Guarantees
Consider including a roof estimate calculator on your site, or simply stating something like “New roof replacements starting at just $4.50 per square foot.”
Offering free estimates is always a great way to attract customers. If you do, be sure to mention it on your website. It could be the deciding factor that sets you apart from the competition.
When it comes to pricing, don’t forget to highlight added values like free inspections and your guarantee on roof installation workmanship quality. Customers love knowing they’re getting more value for their money.
Don’t forget to mention any special seasonal offers you have going on. Let them know about that great 5% discount available until September 30th. And of course, business owners want peace of mind. Talk about the additional customer protection offered through manufacturers’ warranties and optional extended warranties.
Implement Keywords and Phrases
Use keywords and phrases that are commonly searched for when people are looking for roof replacements or repairs. By incorporating common roofing keywords into your website’s content, you’ll increase your chances of appearing in search engine results. Don’t worry about trying to guess which keywords to use, as there are tools available that can evaluate your page’s SEO strength and provide insights into popular search terms.
Key Takeaways
If your commercial roofing website isn’t delivering the results you desire, don’t worry. Abstrakt can help.
Our team of digital marketing experts can optimize every aspect of your website for SEO, including page speed, backlinks, and mobile-friendliness. We also conduct keyword research to create high-quality content that drives more traffic to your website. We consistently monitor keyword rankings and website traffic using tools like SEMrush and Google Analytics to ensure the health of your website.
But that’s not all—we also offer design and development services to create stunning and SEO-friendly websites, content strategy to attract more conversions, technical SEO to help your business grow online, and local SEO to establish your business as a leading provider in your local area. Contact our website specialists today to build a great roofing website that helps grow your business.
