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Employee Spotlight Video Production

Employee spotlights add a human face to your brand, highlighting the talented and passionate team members who make your business a success. Abstrakt Marketing Group’s award-winning video team can help you create a unique spotlight that reflects positively on your company culture.

Let’s Talk Spotlights

Why Invest In Employee Spotlight Video Production?

  • Morale Booster: Celebrating employees boosts morale and fosters a more positive work environment. When employees feel valued, they’re more motivated to do great work, increasing productivity and job satisfaction.
  • Humanizing Your Brand: Employee spotlights take your brand beyond the logo, putting human faces in front of it that make it more relatable and trustworthy. Sharing personal stories shows your audience an authentic and heartfelt side of your business, strengthening emotional connections and brand loyalty.
  • Great for Recruitment: Candidates are drawn to companies that celebrate their staff. Employee spotlight videos offer an inside look at your business, helping potential hires imagine themselves as part of your team and making your company more attractive to top talent.
  • Engaging Content: Employee spotlights are shareable content that can be posted across marketing channels, including social media and your website. These videos drive engagement, amplify your message, and resonate with your audience.

The Video Creation Process

Pre-Production: Laying the Groundwork

Pre-Production: Laying the Groundwork

Before filming starts, certain details need to be planned out for a smooth production process and a polished final product.

  1. Identify Your Goals – What do you want to achieve with your employee spotlight video? Whether it’s boosting morale, attracting new talent, or showcasing your company’s culture, a clear goal will guide production.
  2. Choose the Right Employees – Choose employees who are comfortable on camera and have compelling stories to share. Highlight diverse roles, backgrounds, and experiences to make your video more relatable.
  3. Plan Your Questions – Prepare a list of questions that encourage detailed and thoughtful responses. What do they love most about their job? How has their role evolved since they joined the company?
  4. Scout Locations – Find an appealing setting relevant to the employee’s story, like their workspace or favorite spot in the office.
Production: Bringing Stories to Life

Production: Bringing Stories to Life

Now it’s time to start filming. This is the phase where your vision begins to take shape!

  1. Professional Equipment – Abstrakt uses high-quality cameras, lighting, and audio so your video looks and sounds professional.
  2. Comfort Is Key – We make sure your employees feel comfortable opening up and sharing their stories authentically.
  3. B-Roll – In addition to interviews, we capture supplemental footage (B-roll) that complements the narrative. This could be shots of employees working, interacting with colleagues, or engaging in hobbies.
  4. Natural Lighting – We use natural lighting as much as possible to create a warm, inviting atmosphere and enhance overall video quality.
Post-Production: Polishing Your Masterpiece

Post-Production: Polishing Your Masterpiece

Editing weaves together all elements of your video to create a cohesive and engaging story.

  1. The Best Takes – We choose the most compelling responses from the interviews, balancing personal anecdotes with professional insights.
  2. Music & Graphics – Music sets the tone and builds emotional impact, while graphics like name tags and job titles provide context and polish.
  3. Consistent Style – Abstrakt aligns your video with your brand’s colors and tone for an exceptional finished product.
  4. Feedback & Revisions – We encourage you to share the first draft with stakeholders so we can incorporate their feedback. We offer two free rounds of revisions to make sure your video is perfect.
Showcase Your Awesome Employees Today!

Lights, Camera, Abstrakt!

Your team is awesome, and they deserve to be recognized for their accomplishments. Abstrakt can help you create inspirational employee spotlights that celebrate your staff and elevate your brand. Connect with us today, and let’s create something amazing together!

Shine a Light on Your Team With Abstrakt

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