Tired of chasing cold leads that go nowhere? In 2025, B2B sales teams are under more pressure than ever to fill pipelines fast—without sacrificing lead quality. The game has changed. AI-powered prospecting, intent data, and omnichannel engagement aren’t just buzzwords—they’re driving the strategies behind the world’s fastest-growing companies.
If you’re serious about growing pipeline and closing deals in today’s hyper-competitive market, partnering with the right lead generation company is non-negotiable. We’ve researched, compared, and ranked the 20 best lead generation companies of 2025—so you don’t have to.
Find a lead generation company:
- Abstrakt
- Sapper
- ZoomInfo
- D&B Hoovers
- Outreach.io
- LinkedIn Sales Navigator
- Smartlead.ai
- Unbounce
- Salesforce Marketing Cloud Account Engagement (previously Pardot)
- Chili Piper
- Intercom
- Breeze Intelligence (previously Clearbit)
- Belkins
- Uplead
- Hunter.io
- Callbox
- Leadpages
- Apollo.io
- SalesRoads
- Martal Group
1. Abstrakt
Best for Full-Service B2B Lead Generation & Appointment Setting
Clutch Rating: ⭐ 4.7/5
Abstrakt is a full-service B2B growth agency specializing in outbound appointment setting, inbound marketing, and creative services. With a U.S.-based team, Abstrakt partners with companies across multiple industries to drive pipeline growth, improve brand presence, and streamline sales processes. Their unique offering combines SDR outsourcing, content marketing, CRM integration, and creative design to help businesses scale revenue.
Fast Facts & Stats:
- 500+ full-time employees in the U.S.
- 1,750+ partners served nationwide
- 100+ industries supported
- 200+ awards including 10x Inc. 5000 honoree
- Clients report deals worth $6M+ closed with support from Abstrakt campaigns
Key Features:
- Fully integrated appointment setting and inbound marketing services
- Dedicated industry-specific teams (e.g., HVAC, SaaS, Manufacturing)
- CRM system integrations (Salesforce, HubSpot, and more)
- Proprietary client portal for visibility into KPIs, appointments, and campaign performance
- Sales collateral and content development included through their in-house creative agency
Appointment Setting Pricing Packages:
- Standard – $6,000/month: 750 target dials, 75 KDMs identified, 38 qualified leads, 4,500 touchpoints, real-time reporting.
- Advanced – $8,000/month: 1,000 target dials, 100 KDMs identified, 50 qualified leads, 6,000 touchpoints, real-time reporting.
- Elite – $10,000/month: 1,250 target dials, 125 KDMs identified, 63 qualified leads, 7,500 touchpoints, real-time reporting.
Learn how Abstrakt can help your sales team hit targets faster—full details inside.
2. Sapper
Best for Omnichannel Marketing Outreach
Sapper offers lead generation and appointment setting services built around a highly targeted, omnichannel approach. Combining AI-powered prospecting with direct mail, email, phone outreach, and LinkedIn engagement, Sapper helps B2B companies secure qualified sales meetings. Their process focuses on eliminating cold calls and replacing them with customized, results-driven outreach strategies. With transparent reporting and a guarantee on booked meetings, Sapper positions itself as a high-value partner for businesses seeking predictable pipeline growth.
Fast Facts & Stats:
- 2,000+ clients across 80+ industries
- Over 125 million records leveraged for targeting
- Consistent 5:1 ROI reported by clients in select industries
- Largest tech-enabled sales development company in the U.S.
Key Features:
- Guaranteed sales appointments or work continues at no charge
- Proprietary campaign performance portal for 24/7 monitoring
- Integrated direct mail with digital outreach for improved engagement
- Dedicated account management with weekly video updates
- Access to a full creative team for landing pages, sales assets, and email copywriting
Pricing Packages:
- Starter Plan: Begins at approx. $5,250/month with a 13-month commitment
- Standard Plan: Approx. $6,700/month
- Premium Plan: Approx. $8,750/month+
Pricing varies based on contract length and service level (shorter commitments available at higher monthly rates).
See how Sapper combines AI and outbound to deliver guaranteed appointments.
3. ZoomInfo
Best for Gathering Prospect Data
G2 Rating:⭐ 4.5/5
ZoomInfo is an industry-leading B2B intelligence platform, offering businesses access to one of the largest, most accurate contact and company databases in the world. Designed for revenue teams, ZoomInfo powers account-based strategies, outbound prospecting, and marketing campaigns with detailed firmographic data, buyer intent signals, and automated outreach capabilities. ZoomInfo seamlessly integrates with major CRMs and sales engagement tools, helping teams build pipelines faster and connect with decision-makers efficiently.
Fast Facts & Stats:
- Database with 100M+ contacts and 14M+ companies
- Over 30,000 customers, including Fortune 500 firms
- Publicly traded on Nasdaq (ZI)
- Recognized as a leader by Gartner and Forrester
Key Features:
- Intent data and buying signals to identify in-market prospects
- AI-powered lead scoring and enrichment tools
- SalesOS and MarketingOS for multichannel outreach
- Conversation intelligence and pipeline forecasting
- Access to Scoops (real-time project and personnel updates)
Pricing Packages:
- Professional: Core data platform access with basic integrations
- Advanced: Adds intent data, automation features, and additional export options
- Elite: Comprehensive solution with full automation and advanced analytics
Note: Pricing is quote-based and varies depending on user count and data needs.
4. D&B Hoovers
Best for Discovering Company Profiles
G2 Rating:⭐ 4.1/5
D&B Hoovers, a Dun & Bradstreet solution, empowers businesses with actionable B2B insights through its robust business intelligence platform. It offers access to millions of detailed company profiles, financial data, and predictive analytics to help sales teams prioritize accounts and uncover high-value opportunities. The platform enables account-based marketing (ABM) strategies, territory planning, and accelerated prospecting by delivering high-quality firmographic and technographic data.
Key Features:
- Comprehensive firmographic and financial data
- Buyer intent and predictive scoring
- AI-powered account prioritization
- Market segmentation and territory planning tools
- Real-time alerts on company changes and market shifts
Pricing Packages:
- Essentials: Basic company insights and lead lists
- Professional: Adds predictive analytics, intent data, and CRM integrations
- Enterprise: Full platform access with risk management and advanced insights
Note: D&B Hoovers offers custom pricing based on organization size and scope of use.
5. Outreach.io
Best for Improving Sales Processes
G2 Rating: ⭐ 4.3/5
Outreach.io is a market leader in sales execution, helping sales teams optimize engagement workflows and close more deals, faster. Their platform enables revenue teams to automate outreach tasks, manage complex deals, and leverage AI-driven insights across every stage of the sales cycle. With features such as conversation intelligence, predictive forecasting, and AI-powered pipeline health analysis, Outreach empowers sales reps to focus on high-impact activities that drive revenue.
Fast Facts & Stats:
- Over 6,000 customers, including high-growth SaaS and enterprise companies
- Supports reps in closing 2M+ opportunities per month
- AI forecasting improves forecast accuracy by up to 20%
- Named a leader by Forrester and G2 in sales engagement platforms
Key Features:
- AI-powered sales workflows and task automation
- Pipeline forecasting and deal risk analysis
- Kaia™ conversation intelligence with live coaching
- Smart Deal Assist and Account Assist tools for real-time insights
- Personalized follow-up automation to reduce missed touchpoints
Pricing Packages:
- Standard: Core sales engagement and automation features
- Professional: Adds conversation intelligence and coaching
- Enterprise: Full AI-powered sales execution suite with advanced analytics and forecasting
Note: Outreach customizes pricing based on team size and feature requirements.
6. LinkedIn Sales Navigator
Best for Social Media Prospecting
G2 Rating: ⭐ 4.3/5
LinkedIn Sales Navigator is a sales intelligence platform built on the world’s largest professional network. It helps sales and marketing teams discover and engage with qualified prospects using advanced search filters, lead recommendations, and real-time updates. Sales Navigator integrates seamlessly with CRMs and provides actionable insights, making it easier for reps to build trust and start conversations that convert. Its InMail messaging system enables direct outreach to high-value prospects even outside of existing connections.
Fast Facts & Stats:
- Used by 80% of Fortune 500 sales teams
- Access to over 1 billion LinkedIn profiles
- On average, InMail response rates outperform cold emails by 18-25%
- AI-powered lead recommendations based on activity and engagement data
Key Features:
- Advanced lead and account search filters
- Real-time sales alerts on lead activity
- CRM integrations and automated data syncing
- TeamLink to leverage warm introductions
- InMail credits to message prospects directly
Pricing Packages:
- Core: Basic prospecting and search capabilities
- Advanced: CRM integrations, usage reporting, and team collaboration tools
- Advanced Plus: Enterprise-grade features with deeper CRM sync and custom reporting
Note: Pricing is available upon request through LinkedIn’s sales team.
Not all lead generation services are created equal. Get the guide that breaks down your options and shows you what to look for when selecting the best approach for your business.
7. Smartlead.ai
Best for Cold Outreach at Scale
G2 Rating:⭐ 4.6/5
Smartlead.ai is a cold email outreach platform designed to help businesses and agencies automate and scale their lead generation efforts. It offers unlimited mailboxes, unlimited email warmups, and an all-in-one inbox to manage outbound campaigns. With Smartlead.ai, users can create advanced workflows, automate follow-ups, and leverage AI-powered SmartDelivery to boost deliverability and hit primary inboxes. The platform also provides white-label options for agencies managing multiple clients.
Fast Facts & Stats:
- Over 87,000+ businesses using the platform globally
- Supports high-volume outreach while protecting sender reputation
- Customers report improved reply rates and inbox placement
- Built-in email verification and blacklist monitoring tools
Key Features:
- Unlimited mailboxes with unified inbox management
- AI-powered SmartDelivery to enhance email deliverability
- Multi-channel outreach automation (email + more)
- White-label platform for agencies and partners
- Dedicated servers and advanced warmup tools included
Pricing Packages:
- Basic: Starting around $39/month per user for core features
- Pro: Adds advanced integrations, SmartSenders, and white-label options
- Agency: Custom pricing with full platform access, agency dashboard, and unlimited warmups
For more details, visit Smartlead.ai.
8. Unbounce
Best for Landing Page Optimization
G2 Rating: ⭐ 4.4/5
Unbounce is a landing page and conversion intelligence platform designed for marketers who need to launch campaigns fast and drive more conversions. With an intuitive drag-and-drop builder, AI copy generation, Smart Traffic optimization, and built-in A/B testing, Unbounce enables users to design tailored landing pages that convert without needing a developer. The platform integrates seamlessly with CRMs and popular marketing tools, giving sales and marketing teams the power to optimize performance at scale.
Fast Facts & Stats:
- Over 2 billion conversions analyzed to power AI recommendations
- 100+ customizable templates for landing pages
- Unbounce customers see up to 30% higher conversions with Smart Traffic
- Trusted by 15,000+ brands globally
Key Features:
- Drag-and-drop page builder and dynamic text replacement
- AI-powered Smart Traffic optimization
- AI copywriting assistant for headlines, CTAs, and content
- Conversion benchmark insights based on industry trends
- Popups and sticky bars for on-page lead generation
Pricing Packages:
- Launch: Starting at $74/month (ideal for small teams)
- Optimize: Includes Smart Traffic and more testing options
- Accelerate: Designed for high-growth teams with enhanced features
- Concierge: Custom pricing for agencies and enterprises needing higher conversion limits and dedicated support
For more, visit Unbounce.
9. Salesforce Marketing Cloud Account Engagement (previously Pardot)
Best for Marketing Automation
G2 Rating: ⭐ 4.0/5
Salesforce Marketing Cloud Account Engagement (formerly Pardot) helps B2B marketers generate, nurture, and convert leads through personalized campaigns and AI-driven automation. Integrated natively with Salesforce CRM, this platform empowers marketing and sales teams to streamline the buyer journey from awareness to conversion. With features like dynamic lead scoring, advanced segmentation, and multi-channel engagement, it equips users to build connected experiences across email, mobile, and advertising channels.
Fast Facts & Stats:
- Trusted by 10,000+ organizations globally
- AI and predictive analytics to enhance campaign personalization
- Includes Journey Builder for multi-step nurture programs
- Supports global teams with multi-business unit capabilities
Key Features:
- Lead scoring and grading to prioritize high-intent prospects
- Cross-channel engagement via email, SMS, ads, and in-app messaging
- Salesforce Einstein AI for predictive engagement and content recommendations
- Native integrations with Salesforce Sales Cloud, Service Cloud, and Commerce Cloud
- Dynamic content blocks, A/B testing, and personalized messaging
Pricing Packages:
- Professional: Starting at $1,250/month (billed annually) – includes email marketing, automation, and analytics
- Corporate: $4,200/month – adds mobile messaging, journey orchestration, and AI insights
- Enterprise: Custom pricing – for large organizations with multiple business units and global reach
For more details, visit Salesforce Marketing Cloud Account Engagement.
10. Chili Piper
Best for Maximizing Inbound Lead Conversion
G2 Rating:⭐ 4.6/5
Chili Piper is a demand conversion platform that helps B2B companies qualify, route, and book meetings instantly from inbound or outbound channels. Their all-in-one solution combines form routing, scheduling, lead distribution, and live chat to remove friction between marketing and sales teams. Chili Piper integrates with Salesforce and HubSpot, ensuring prospects are automatically routed to the right sales rep in real time, reducing response times, and accelerating pipeline creation.
Fast Facts & Stats:
- Trusted by 45,000+ users across global companies
- Customers report doubling inbound conversion rates
- Reduces speed-to-lead by automating meeting scheduling and lead routing
- Used by major brands such as Forbes, Shopify, and Gainsight
Key Features:
- Concierge Form Routing to instantly qualify and book leads
- ChiliCal advanced scheduling directly inside emails or forms
- SDR-to-AE Handoff automation
- Multi-channel lead distribution based on complex routing rules
- Consolidated reporting for full-funnel demand conversion insights
Pricing Packages:
- Instant Booker: Starting around $22/user/month for basic scheduling
- Concierge: Custom pricing based on usage (includes form routing and qualification)
- Distro & Handoff: Add-on packages available for advanced routing and SDR-to-AE handoffs
For full details, visit Chili Piper.
11. Intercom
Best for AI-Powered Customer Service
G2 Rating:⭐ 4.5/5
Intercom is an AI-first customer service and conversational engagement platform. Their Fin AI Agent combines live chat, AI automation, and sales enablement to help companies capture and convert leads at scale. Designed for customer success and revenue teams, Intercom enables businesses to automate conversations, qualify inbound leads, and route them to sales instantly. With features like personalized chatbot flows, live chat, AI-generated responses, and proactive outbound messaging, Intercom helps reduce lead response times and accelerate deal velocity.
Fast Facts & Stats:
- Over 25,000+ companies using Intercom globally
- Fin AI Agent resolves up to 54% of customer inquiries instantly
- Intercom users report up to 30% faster response times
- Ranked #1 AI Agent on G2’s Winter 2025 report
Key Features:
- AI-first live chat and Fin AI Agent for real-time engagement
- Lead routing, scheduling, and SDR-to-AE handoff automation
- No-code workflow builder for chatbot and outbound sequences
- Multi-channel inbox with AI-enhanced agent assistance
- Powerful integrations with 450+ apps (including Salesforce and HubSpot)
Pricing Packages:
- Fin AI Agent Only: Starting at $0.99 per resolution
- Support & Engage Platform: Starting at $29/seat/month + usage fees
- Custom Enterprise Plans: Available with advanced features and support
For full details, visit Intercom.
12. Breeze Intelligence (previously Clearbit)
Best for Enriching CRM Records
G2 Rating:⭐ 4.4/5
Clearbit, now part of HubSpot as Breeze Intelligence, provides B2B teams with enriched, accurate, and actionable data to optimize go-to-market strategies. Its platform enables real-time lead scoring, routing, and account enrichment to help sales and marketing teams prioritize high-fit prospects. With proprietary data sources and IP intelligence, Clearbit uncovers hidden buying intent and transforms anonymous website traffic into actionable sales signals.
Fast Facts & Stats:
- Over 1,500+ companies rely on Clearbit for data enrichment
- Reduces lead capture form fields by up to 60% while improving conversion
- Provides granular segmentation down to 6-digit NAICS codes
- Helps shorten sales cycles by surfacing hidden buyer intent data
Key Features:
- Real-time CRM enrichment and lead scoring
- Dynamic Form Shortening to improve lead gen form conversion
- Corporate hierarchy mapping and role normalization
- IP intelligence to identify and track anonymous website visitors
- Full-funnel sales routing automation based on data insights
Pricing Packages:
- Growth: For scaling teams with core enrichment and tracking tools
- Pro: Adds advanced routing, segmentation, and deeper integrations
- Enterprise: Custom pricing for large teams with complex CRM needs
For more, visit Clearbit (Breeze Intelligence).
13. Belkins
Best for Outbound Lead Generation
G2 Rating:⭐ 4.8/5
Belkins delivers fully managed outbound lead generation, including cold outreach, SDR teams, and LinkedIn lead generation.
Pros:
✔ Omnichannel outreach
✔ Fast pipeline impact
✔ Industry-specific strategies
Cons:
✘ Outbound-focused
✘ Pricing not listed upfront
Pricing: Custom, based on project size.
Boost margins without cutting corners. Download Abstrakt’s proven strategies to reduce sales costs and power business growth.
14. Uplead
Best for Getting Verified B2B Data in Real Time
G2 Rating:⭐ 4.7/5
Uplead is a B2B data provider and prospecting platform offering access to over 160M+ verified contacts with a guaranteed 95%+ data accuracy. The platform provides intent data, real-time email verification, technographic insights, and mobile direct dials. Users can leverage over 50+ filters to build highly targeted lists, enrich CRM data, and reduce bounce rates, all while operating at a fraction of the cost of leading sales platforms.
Fast Facts & Stats:
- Trusted by 4,000+ businesses globally
- Delivers up to 1/3 of the cost compared to competitors
- Helps clients achieve ROI gains as high as 1,800%
- Guarantees 95% or higher data accuracy
Key Features:
- Prospector tool with 50+ real-time search filters
- Email verification with bounce-back protection
- Technographic and intent data for buyer targeting
- Mobile direct dials and company insights
- API, Chrome extension, and CRM integrations
Pricing Packages:
- Essentials: $74/month (annual billing)
- Plus: $149/month (higher export limits and additional features)
- Professional: $299/month (priority support and API access)
For more details, visit Uplead.
15. Hunter.io
Best for Finding Prospect Emails
G2 Rating:⭐ 4.6/5
Hunter.io is a lead generation tool that helps teams find verified email addresses, enrich contact data, and automate cold email outreach. With tools like Domain Search, Email Finder, Email Verifier, and Campaigns, Hunter simplifies prospecting and helps teams improve email deliverability and engagement rates. It’s ideal for sales teams, marketers, and recruiters aiming to scale outreach without sacrificing quality.
Key Features:
- Domain Search and Email Finder
- Email Verifier to reduce bounce rates
- Signals (intent data feature)
- API and Google Sheets integrations
- Campaign builder for automated cold outreach
Pricing:
- Free Plan: Limited searches and verifications
- Starter: $49/month for 500 monthly requests
- Growth: $149/month for 5,000 monthly requests
- Business: $499/month for 30,000 monthly requests
For more, visit Hunter.io.
16. Callbox
Best for Global Lead Generation
G2 Rating:⭐ 4.5/5
Callbox offers multi-channel lead generation using email, phone, social media, and webinars. They specialize in appointment setting, database management, and ABM for the U.S., APAC, and EMEA markets. With AI-driven tools and human SDRs, they help businesses fill pipelines and expand into new markets.
Pros:
✔ Global reach and multilingual support
✔ Multi-channel outreach
✔ Extensive industry experience
Cons:
✘ Some services may require longer ramp-up
✘ Higher pricing for premium packages
Pricing: Custom, based on scope.
17. Leadpages
Best for Small Business Landing Page Optimization
G2 Rating:⭐ 4.3/5
Leadpages is a landing page builder and lead generation platform built for non-technical marketers and small business owners. With a drag-and-drop builder, mobile-responsive templates, and built-in conversion tools, Leadpages helps businesses launch campaigns, capture leads, and improve conversion rates quickly. Users can create landing pages, pop-ups, alert bars, and integrate them with CRMs and email marketing platforms.
Key Features:
- Conversion-focused landing pages
- Alert bars and pop-ups
- CRM and marketing automation integrations
- Unlimited lead collection
Pricing:
- Standard: $49/month
- Pro: $99/month
- Advanced: Custom pricing
For details, visit Leadpages.
18. Apollo.io
Best for Streamlined Sales Engagement
G2 Rating:⭐ 4.7/5
Apollo.io is an all-in-one sales intelligence and engagement platform offering access to over 260 million contacts and 70 million companies. It combines advanced prospecting, CRM enrichment, and outbound email, call, and LinkedIn automation to help teams build pipelines and accelerate sales cycles. Apollo is ideal for SMBs and high-growth companies seeking scalable prospecting tools.
Key Features:
- Verified B2B contact database
- Multi-channel engagement (email, calls, LinkedIn)
- AI-assisted writing and lead scoring
- CRM sync with Salesforce, HubSpot, and others
Pricing:
- Free Plan: Limited monthly credits
- Basic: $49/month
- Professional: $99/month
- Organization: Custom pricing for teams
More info at Apollo.io.
19. SalesRoads
Best for Complex Sales Cycles
G2 Rating:⭐ 4.9/5
SalesRoads is a U.S.-based B2B appointment setting and SDR outsourcing provider. They specialize in custom outbound calling campaigns and full-service SDR teams to help clients generate qualified meetings and scale pipeline. SalesRoads is known for its white-glove, fully managed programs with dedicated SDRs.
Pros:
✔ 100% U.S.-based SDR team
✔ Custom sales development programs
✔ Proven track record in multiple industries
Cons:
✘ Premium pricing for smaller businesses
✘ Focused solely on outbound phone outreach
Pricing: Custom, based on campaign size and SDR needs.
20. Martal Group
Best for B2B Tech Industry
G2 Rating:⭐ 4.6/5
Martal Group is a North America-based lead generation agency offering SDR-as-a-service. They provide tech companies with outsourced sales teams that specialize in prospecting and booking qualified meetings. With a focus on SaaS, IT, and technology sectors, Martal Group helps companies scale their outbound sales with experienced SDRs and multi-channel outreach.
Pros:
✔ Experienced in tech and SaaS markets
✔ SDR teams based in North America
✔ Multi-channel sales development
Cons:
✘ Limited to outbound SDR services
✘ Higher costs for short-term engagements
Pricing: Custom pricing based on scope and target market.
Final Thoughts
The right lead generation partner can be the difference between a stagnant pipeline and consistent revenue growth. From niche providers to full-service agencies, each of the 20 companies on this list brings unique strengths to the table. As the sales landscape evolves in 2025, prioritizing a partner that aligns with your goals, integrates with your tech stack, and delivers measurable results is critical.
Looking for a proven partner? Abstrakt helps growth-driven teams consistently exceed sales and marketing goals through world-class lead generation and appointment setting solutions. Let’s grow together.
