Grow Your Business with

B2B Appointment Setting

Using a strategic process and proven sales techniques, we build predictable sales pipelines and get our exclusive partners qualified sales appointments for less than the cost of one full-time employee.

Over 1 Million Sales Meetings Booked!

Experience the Abstrakt Appointment Setting Advantage

Discover what makes us different, and how we can set your business up with sustainable growth!

How Our Outbound BDR Process

Brings You High-Quality Sales Opportunities

Generate a Predictable Sales Pipeline
Outbound BDR helps build predictable sales pipelines that yield sustainable results.

Build Relationships with Qualified Prospects
We nurture relationships with verified prospects that meet your ideal customer profile.

Capture the Right Leads at the Right Time
Our combination of cold calling and emailing ensures we reach the best decision-maker for your business.

Market Research

We’ve invested in a proprietary Universal Database and Recommendation Engine giving you access to data that doesn’t exist anywhere else.

Abstrakt excels in B2B appointment setting services, providing a robust database of 125M records from top sources, refined through real-time results.

This dynamic dataset enables Abstrakt to identify the best prospects, determine optimal contact times, and predict email responsiveness.

Our continually improving data offers clients a competitive edge, ensuring campaigns are always informed by the most accurate and actionable insights. 

Email phase. Woman looking into the distance as she types on her laptop. 3 Emails per quarter, email being sent to Rose, VP of Facilities at an HVAC Maintenance company

Email Marketing

Through acquisition, we enhanced our process with a top outbound email company.

We don’t rely on just one channel; we incorporate email at various decision-making points in our process to engage people currently in the market.

Outbound BDR leverages a strategic three-part email series, ensuring every contact is engaged at least once per quarter. This approach maximizes touchpoints and effectively nurtures leads, driving more conversions.

Cleansing phase. Up to 10 calls per prospect, received cold call lead from Larry Milford of EZ-Power Solutions. Smiling Man in henley wearing a headset and looking at the camera

Identify Key Decision Makers

Packages ranging from 50-125 new KDMs identified monthly.

In the cleansing phase of our appointment setting strategy, the primary goal is to accurately identify key decision makers (KDMs) and obtain their contact information. This involves making up to 10 contact attempts per prospect, using multiple channels to maximize reach and accuracy.

By diligently verifying and updating our data, only the most relevant leads progress to the next stage. This rigorous process enhances outreach efficiency, setting the foundation for successful engagements. 

Introduction phase. Up to 10 calls per KDM and a linked connection with an email and a landing page. Smiling businessman in suite folding arms and looking at the camera. Linkedin sales navigator

Lead Qualification

Packages ranging from 25-60+ Abstrakt qualified leads generated monthly.

In the introduction phase of Outbound BDR, we make up to 10 attempts to ensure the target KDM’s company is a qualified sales target. We gather crucial sales data such as company size, square footage, employee count, and insights into their current situation, including existing service providers and contract statuses.

Our primary goal is to secure an appointment or, at a minimum, develop an Abstrakt quality lead. This means confirming the KDM, the company’s fit, and collecting at least three key sales data points. 

Nurture Phase Image. Three calls per quarter, building and maintaining relationships. Smiling woman wearing a headset putting her hands together

Lead Nurturing

Without a long-term nurture process you could be missing up to 46% of your potential appointments.

In the nurture phase of our B2B appointment setting process, we recognize that not every prospect is ready to engage immediately. While we’d love all leads to convert right away, many will say “no” now but “maybe” later. Therefore, you need a robust nurturing process.

46% of our appointments stem from the lead nurturing process. The Outbound BDR approach involves a quarterly cycle, where each KDM receives up to three calls and an email directing them to a tailored landing page. These consistent touches help remain top-of-mind until they enter their buying cycle. 

Listen to Sample Calls

Real Calls, Real Clients, Real Results

Appointment Phase image. Lead Qualification, Partner Appointment Email and Text Notification, Prospect Email Calendar Invite, Quality Assurance, Prospect Email Reminder, Partner Email and Text Reminder, Partner Post-Appointment Email Survey. Schedule Date and time appointments. Smiling woman folding her arms and looking at the camera. Several leads going into funnel for a new customer. 15-20% of AQLs turn into appointments over time. Set appointment for August 15th

Appointment Setting

Our services lead to more qualified appointments with prospects that need your services.

In the appointment phase of Outbound BDR, all activities culminate in developing relationships that lead to new sales meetings. Once a meeting is scheduled, it undergoes a rigorous review by our quality department to ensure it meets client standards. We record every appointment call, providing clients with the opportunity to listen and prepare.

Additionally, we include all contact history and detailed notes, enhancing the client’s ability to conduct productive discussions. And, to ensure a high show rate, we send timely notifications and Outlook reminders. 

Collateral piece delivery schedule. Landing page in month 1, Sell Sheet or Case Study in month 2, Video in months 2-5.

Landing Pages & Sales Assets

Increase your outbound appointment setting results.

We leverage landing pages and marketing collateral to enhance the effectiveness of our B2B appointment setting services. These tools boost email open rates and provide valuable content for prospects. Clear and concise messaging about our clients’ products or services helps potential customers understand your unique benefits.

When a prospect visits the landing page, their record is scored higher in our outbound call queue, prioritizing them for follow-up. This strategic use of landing pages increases engagement and equips our clients’ sales teams with powerful resources for more informed sales conversations. 

Partner Results Portal

See all activity and results of your appointment setting campaign with 24/7 access to our real-time results portal.

Each client will have access to our comprehensive online results portal, ensuring full transparency and collaboration. Through this portal, clients can review all activity at any time, monitor their sales pipeline, manage leads, and score calls.

In addition to our monthly results meetings, where we thoroughly review performance and progress, clients can also approve content and access invoices directly from the portal. This setup fosters a team approach, providing total clarity into our activities and reinforcing our commitment to our partner clients’ success.

Pricing Packages

If you don’t see a package that meets your needs or have enterprise-level needs, contact us for a custom quote.

Standard

$6,000

  • Target Dials: 750

  • Target KDMs Identified: 75

  • Target Abstrakt Qualified Leads: 38

  • Touchpoints: 4,500

  • Real-Time Access to Results in Partner Results Portal

Advanced

$8,000

  • Target Dials: 1,000

  • Target KDMs Identified: 100

  • Target Abstrakt Qualified Leads: 50

  • Touchpoints: 6,000

  • Real-Time Access to Results in Partner Results Portal

Elite

$10,000

  • Target Dials: 1,250

  • Target KDMs Identified: 125

  • Target Abstrakt Qualified Leads: 63

  • Touchpoints: 7,500

  • Real-Time Access to Results in Partner Results Portal

It takes a full team and enterprise tools to effectively run our

B2B Appointment Setting Services

and generate quality leads

While an internal sales development team may seem like the ideal solution, many small and medium-sized companies can’t afford to hire a team of high-performing sales reps or the sales tools they need for a streamlined strategy.

At Abstrakt, we give our clients exclusive access to a team of outsourced BDRs who know how to use these advanced sales technologies to their full potential. This ensures each cold caller uses their time wisely without the risk of impacting your bottom line.

Industry Specialization

Experience matters – 100+ industries served

cons of HVAC technology energy and cleaning

Click an Industry to Explore Our Expertise
Accounting   – 
Commercial Cleaning   –   Commercial Flooring   –   Commercial Painting   –   Roofing   –  Construction  –  HVAC  –  Managed Services   –   LED   –   Material Handling   –   Loan Officer Recruiting   –   Realtor Recruitment   –  Telecom   –  Software  –  Specialty 
  Outsourced HR

Appointment Setting Success Stories

We can tell you about our exceptional lead generation services—but don’t just take our word for it. Read about our partners’ experiences and learn how we contribute to their success.

Paving the Way to ROI: Driving Sunland Asphalt’s Success

Sunland saw such great results from our partnership that they chose to further their investment and expand into multiple markets across the country. Through the work of our Outbound BDR team, Sunland has closed deals worth $1.26M and proposed an additional $6.9 million in business. These results showcase our ongoing commitment to enhancing Sunland’s market presence.

Paving

Revolutionizing Our HVAC Partner’s Sales Strategy for Unparalleled Success

One of the appointments we set for Armistead turned into a 3-year deal for a semi-annual preventative maintenance agreement, totaling $23,112.00. This is just a fraction of the success story; over time, Armistead has closed deals worth over $857K and has an additional $3.49M in proposed business. It’s clear that with Abstrakt’s help, Armistead’s market presence is burning brighter than ever.

HVAC

Securing Monthly Recurring Revenue Deals for a Texas IT Provider

Since starting with our program, our partner has witnessed firsthand the efficacy of our methods. In just their first year, they closed 4 monthly recurring revenue deals, which ended at $100,000 for that year and made for a huge return on investment. Since then, they’ve brought on at least 3 to 4 monthly recurring revenue deals as well. Overall, they’ve made around $850,000, of which $350,000 is annual recurring revenue.

IT / MSP

 

Abstrakt Marketing Group provides sales outsourcing services to help a commercial roofing contractor boost their sales. They conduct email outreach, phone follow-up, and appointment setting.

– Bill Richards, Director of Operations, Andy’s Roofing 

We’ve had the pleasure of working with Abstrakt for many years, and we can confidently say that we adore their top-notch service. They have helped grow our business and provided us with excellent leads and closed deals. I highly recommend their services,

– Elijah Hanson, Account Manager, TeamLogic IT 

Abstrakt Marketing Group manages a commercial construction company’s website and provides inbound lead generation services. The team has also helped create and expand a website portfolio of the client’s work.

– Mitchel Wileczek, Business Development, Commercial Construction Company 

Still Have Questions?

B2B Appointment Setting FAQs

Lead qualification is a crucial step in ensuring that the leads we generate for you are not just numerous but also highly relevant to your business. During the implementation stage of our partnership, we collaborate closely with you to define what an ideal client looks like for your company. This process is more than just filling out a checklist; it’s about gaining a deep understanding of your business, industry, and target audience.

We begin by thoroughly understanding your business objectives, products or services, and the key characteristics of your most successful clients. This includes identifying the specific demographics, firmographics, and behaviors that align with your best opportunities for sales. We also take the time to grasp the unique value propositions and preferred messaging of your brand, ensuring that the leads we qualify are not only interested in what you offer but are also a good fit for long-term relationships.

Our lead qualification criteria typically include:

  • Demographic and Firmographic Fit: We assess factors such as company size, industry, geographic location, and decision-making authority to ensure the lead matches your ideal client profile.
  • Interest Level: We evaluate the lead’s expressed interest in your products or services, including their engagement with your brand and their position in the buying cycle.
  • Budget Alignment: We ensure that the lead has the financial capacity to afford your products or services, reducing the chances of pursuing leads that are not viable.
  • Decision-Making Authority: We confirm that the lead has the authority to make purchasing decisions or is directly involved in the decision-making process.
  • Timeline for Purchase: We gauge the urgency of the lead’s need for your solution, prioritizing those who are ready to make a decision within a reasonable timeframe.

By rigorously applying these criteria, we ensure that the leads we pass on to your sales team are not just interested but are genuinely qualified and ready to engage in meaningful conversations. This strategic approach to lead qualification helps you focus your sales efforts where they’re most likely to yield results, ultimately driving better outcomes for your business.

At Abstrakt, we pride ourselves on our extensive experience across a diverse range of industries. Over the years, we’ve successfully partnered with businesses in more than 100 different sectors, helping them to meet their unique needs and connect with qualified sales leads. Whether you’re in technology, healthcare, manufacturing, financial services, or any other industry, our tailored appointment setting solutions are designed to support your specific goals. We understand that each industry comes with its own set of challenges and opportunities, and we leverage our deep industry knowledge to create effective strategies that drive results.

Our team is well-versed in the nuances of various markets, ensuring that your appointment setting campaigns are not only effective but also highly targeted. By focusing on quality over quantity, we ensure that the leads we generate are a perfect fit for your business, maximizing your chances of converting them into valuable customers.

Curious to see if we’ve worked in your industry? Explore the core industries we serve and learn more about our specialized approach to B2B appointment setting. We’re confident that our expertise can help your business thrive, no matter the market you operate in.

Explore the core industries we serve here!

The cost of appointment setting services can vary significantly depending on several factors, including the provider’s experience, the complexity of your needs, and the scope of the service. At Abstrakt, we offer flexible pricing options to meet the diverse needs of our clients, including enterprise-level solutions for larger organizations with more complex requirements.

Our pricing typically involves a monthly retainer, which ranges from $6,000 to $10,000 per month. This retainer ensures that you receive a comprehensive, dedicated service tailored to your business goals. Whether you’re a small to mid-sized business or a large enterprise, we have pricing structures designed to deliver maximum value and results.

To find the perfect pricing model that suits your needs, including enterprise-level options, we recommend speaking with our sales team. They’ll provide you with a detailed breakdown of costs and help you choose the best package for your business.

We ensure the quality of the appointments we set through a rigorous lead qualification process and advanced targeting techniques. We thoroughly vet each lead based on factors like needs, budget, decision-making authority, and purchase timeline to ensure they meet your specific criteria.

Our outreach is customized to align with your brand’s messaging and target market, increasing engagement with high-quality prospects. Additionally, we continuously monitor and optimize our campaigns, maintaining open communication with your sales team to refine our approach and ensure that the appointments we set are valuable opportunities for your business.

To streamline the appointment-setting process and deliver optimal results, we leverage a comprehensive tech stack that includes some of the most powerful tools in the industry. Our toolkit features leading CRM software like Salesforce, advanced data analytics platforms such as ZoomInfo and SEMrush, and automated dialing systems. We also utilize specialized tools for content management, email automation, and performance tracking to ensure that every aspect of your appointment-setting campaign is finely tuned and efficient.

Additionally, we can seamlessly integrate with most major CRM systems to ensure smooth data transfer and management, allowing your sales team to focus on what they do best—closing deals. With our robust combination of tools and technologies, we ensure that your appointment-setting process is not only effective but also scalable and adaptable to your specific business needs.

Yes, we can provide references and case studies to demonstrate our work for businesses like yours. Check out our client testimonials for a look at a few of our successes!

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