Free guide · 16 pages · PDF
Cold Calling Best Practices for Sales Teams
Cold calling still works for B2B. What stopped working is calling down a list with no reason to call and no plan for what happens after "no." This guide covers the habits our SDRs practice on every call, from the research before the dial to the follow-up after it, with sample lines you can adapt and the benchmarks to measure your team against. It is for sales leaders and the people who make the calls.
What's inside
- What to know before you dial, and how long research should take
- The first ten seconds: an honest opener that earns the next thirty
- Working with gatekeepers instead of around them
- Reasons for the call that are about the prospect, not you
- Listening, qualifying and the decision question
- Handling pushback without arguing, with five prepared answers
- Closing with two specific times, and voicemails that get returned
- Connect, pitch and meeting benchmarks from 6.2 million dials
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