Having a solid marketing strategy is essential when starting and growing your painting business. Fortunately, new lead generation possibilities pop up every day in this digital age, promising a steady stream of quality leads and prospects.
Finding new customers can be a lot of work. First, you have to find businesses that potentially want to work with you and perform the activities that come with B2B lead generation, including following up with prospects and setting appointments. These activities involve searching for contact information, finding key decision makers (KDMs), cold calling, and spending time explaining your products and services to prospective businesses.
It would be best to have a sales team do the grunt work for assured success as you focus on converting commercial painting leads to paying customers. Therefore, it’s a good idea to outsource your sales and marketing activities to a proven team of lead generation service providers, leaving you to concentrate on other managerial aspects of your growing painting business.
How To Grow Your Commercial Painting Business
The key to growing a successful commercial painting business is capturing new customers and delivering high-quality painting work that they hire you for their following projects. You can grow your painting business using one or more of the following marketing methods:
- Use digital marketing to drive awareness for your business
- Network and cultivate great relationships with local businesses
- Market your business online and in your local neighborhood
- Generate more leads consistently through appointment setting
- Receive referrals from satisfied clients
- Use competitive pricing to acquire and keep clients
How To Market a Painting Business
The following methods allow you to market your painting business, get more business coming your way, and grow your company in the process.
Focus on Ongoing Business
Most painting contractors abandon their clients forever after completing a project – at least from a marketing standpoint. They don’t keep or update a centralized database of their clients’ information or make any follow-up communication to generate ongoing business opportunities.
Focusing on people and not projects is one of the proven ways of growing a profitable painting business. It requires you to recognize that all past clients represent potentially thousands of dollars in repeat revenue. However, if you fail to keep consistent communication, they will likely forget you and select another contractor for their next project.
Use different marketing tactics to reactivate your past clients and get a considerable cash surge flowing into your business. For example, consider sending your past client lists an email blast or newsletter followed by text messages and phone calls. Then repeat the process until you make personal contact.
Develop a Professional Website
A critical component of lead generation for your painting business is your website. Having a professional website gives you an excellent online presence and allows you to reach potential customers easily. It also allows you to showcase your work and past projects.
Start by creating a professional impression with a clean and updated website. Then, you can expect potential customers to see your services and hopefully convert them into paying customers when they get in touch or fill out an online form.
When developing a website, remember to do the following:
- Optimize your site for search engines to appear on the top of the results page
- Make your website easy to use to convert more leads into sales
- Distribute blog content and have a straightforward call to action (CTA)
Additionally, ensure your website has a blog section where you can post regular informational and educational posts. Blogging helps your website rank higher on search engines and sets you up as an authority in the digital space. It also lets you build trust with potential customers because you can include client testimonials and show how much you value quality customer service.
Finally, make your website mobile responsive and functional across different device types. A mobile-friendly website increases your likelihood of converting leads directly from their tablets and phones. Search engines like Google have a mobile-first indexing format with a focus on mobile user experience. This means that your site will rank higher on search engines when you optimize it for mobile devices.
Focus on Persuasion in Your Sales Process
The purpose of an in-person appointment is not to give the client a price but to convince them to purchase from you despite receiving lower bids from your competition. Once you identify this purpose, it shapes how you approach estimates and future client interactions.
You want to focus your efforts on selling value and not merely giving price estimates. In this regard, you must communicate how your business processes, services, crew members, and product knowledge are superior to the typical painter.
Use tools that build trust throughout all the stages of a sales call, namely pre-positioning, presenting, post-positioning, and follow-up. Address client concerns directly and provide corresponding, third-party proof of your value.
Leverage Google Business Profile and Local Services Ads
As a local painting company, you want to remain accessible online for potential customers searching for painting services. As the biggest search engine today, Google receives the most attention from people looking to hire a painting company. Therefore, if you are not visible on Google, chances are you are missing out on a lot of business.
Using Google Business Profile (formerly known as Google My Business) allows you to boost your online presence. Additionally, include essential details such as your address, location, website URL, operating hours, and phone number.
You can also opt to leverage Google’s Local Service Ads. A high ranking depends on several factors, including your Google Business Profile, ratings, and reputation. Therefore, get your past clients to leave you a positive review.
Target the Commercial Repaint Market
Targeting the commercial repaint market is the easiest way of getting more commercial painting leads. Unfortunately, most painters focus their marketing efforts on mainly acquiring new painting jobs, neglecting repaint work.
The commercial repaint market presents a large, highly lucrative, and untapped opportunity. Generating commercial repainting leads can be challenging because you must invest the time and resources in targeting the market.
For example, imagine getting thousands of dollars every winter for desperately needed interior work for the local college or high school. This means you are assured of a certain amount of income annually from the same repeat business. And the kicker? Most commercial painting clients do not focus on the quality of work. Instead, they just want the auditorium or gym done before school starts.
How To Get Commercial Painting Leads
Targeting the commercial repaint market is the easiest way of getting more commercial painting leads. Unfortunately, most painters focus their marketing efforts on mainly acquiring new painting jobs, neglecting repaint work.
The commercial repaint market presents a large, highly lucrative, and untapped opportunity. Generating commercial repainting leads can be challenging because you must invest the time and resources in targeting the market.
For example, imagine getting thousands of dollars every winter for desperately needed interior work for the local college or high school. This means you are assured of a certain amount of income annually from the same repeat business. And the kicker? Most commercial painting clients do not focus on the quality of work. Instead, they just want the auditorium or gym done before school starts.
How Lead Generation Services Grow Your Business
As a painting contractor, your time is limited and often spread across a variety of activities. As a result, you have hundreds of opportunities and tiny details tugging at your attention daily. Yet, while many promise growth, only a few represent essential, productive, and proven methods for achieving your company goals.
As the owner, how to grow a painting business must be at the top of your mind. First, it’s your responsibility to determine essential and critical business processes for success. Next, you focus on priority processes and monitor them weekly to ensure they operate in peak condition.
You also need to partner with a lead generation services provider to increase your commercial painting leads. An outsourced sales team allows you to build a scalable commercial painting business and a predictable sales pipeline.
Key Takeaways
At Abstrakt Marketing Group, we help businesses grow by using B2B lead generation services and expertise to build predictable sales pipelines for our clients. We have lifelong salespeople focused on lead generation and appointment setting.
We offer our solutions, infrastructure, and experts to a single company per niche per market, often at less than what a full-time employee costs. Additionally, our metrics about your specific program are accessible to you 24/7 via our Pipeline Results portal.
Contact us today to supercharge your sales, take your marketing to the next level, and grow your commercial painting business.
