The managed service industryis complex, with many moving parts and an unlimited number of content opportunities… so, where should you start?
Before diving into the nitty-gritty of the jargon-heavy IT world, it’s important to start small and write MSP content around what potential customers are looking for. More often than not, small to medium-sized business owners aren’t fully equipped with unique IT terminology, so you must first introduce the subject matter, and THEN dive into the specifics as they continue their journey throughout your blog.
Writing MSP blog content alone isn’t enough to generate leads. These blog topics should be a core part of your website’s organic SEO content marketing strategy. With the right keywords targeted toward your managed services, you increase the likelihood of your website (more specifically, your blog) ranking on search engine results pages (SERP).
Ready to get creative? Here are some highly relevant MSP blog topics to get you started.
If you want to dive deep into the world of MSP marketing, read our blog here.
What are Managed Services?
This MSP blog topic should simply define managed services. Potential buyers may know what IT support is, but they may be new to the term “managed services,” so it’s important to define it to let readers know what you’re all about. Here, you can define what MSPs do, what they specialize in, and the benefits of outsourcing MSP vs. taking it on in-house.
Benefits of Outsourcing IT Support
Outsourcing IT support provides many benefits to customers, including:
- Cost Savings
- Access to Specialized Expertise
- Focus on Core Business Activities
- Scalability and Flexibility
- 24/7 Support and Monitoring
- Access to Advanced Technologies
- Risk Mitigation
- Increased Efficiency and Productivity
- Adherence to Service Level Agreements (SLAs)
- Global Reach and Presence
Writing an MSP blog on this subject increases the likelihood of attracting leads from potential buyers who are actively seeking outsourced IT support.
Pro Tip: Use each of the sub-topics listed above as supporting blog content for the future. (This can also be applied to each topic listed below.)
Cyber Security Best Practices
Writing an MSP blog about cyber security best practices showcases that you know everything there is to know about cyber security, positioning your business as an expert in the subject matter. From defining cyber security to expanding on how to do it effectively for maximum security, this MSP article will attract the right users who are interested in learning more.
This would also be a good blog to mention cyber insurance and PCI compliance. As these are two big areas related to cyber security best practices, it’s a good guide for helping you select the best topic for your audience.
Pro Tip: Make the last “best practice” of this blog, “Outsource Cyber Security.” It encourages users to look more into outsourcing cyber security.
Understanding the Compliance and Regulatory Landscape
Writing an MSP blog about understanding the compliance and regulatory landscape is crucial because it helps you, as a service provider, keep your clients informed about the ever-evolving regulatory requirements that affect their industries. Providing valuable insights and guidance on compliance standards such as GDPR, HIPAA, or PCI DSS, empowers your clients to navigate these complex regulations confidently.
Addressing compliance and regulatory topics in your blog positions you as a trusted advisor and subject matter expert. Clients rely on you to stay on top of industry trends and best practices, and by sharing your knowledge through informative blog posts, you demonstrate your commitment to their success.
Lastly, writing about the compliance and regulatory landscape allows you to showcase your expertise in helping clients achieve and maintain compliance. You can illustrate your track record of effective solutions and building trust with your clients by highlighting case studies and success stories of past compliance projects.
Data Backup and Disaster Recovery Planning
This MSP blog topic aims to educate clients about the importance of protecting their data and ensuring business continuity. By offering valuable insights and practical advice on these topics, your MSP can build trust and credibility with clients while showcasing expertise in providing comprehensive backup and recovery solutions.
Addressing common concerns surrounding data security and resilience helps businesses understand the risks they face and the proactive measures they can take to mitigate them. Moreover, writing about compliance requirements related to data protection regulations such as GDPR, HIPAA, or PCI DSS demonstrates your MSP’s commitment to helping clients navigate regulatory challenges.
How to Choose the Right MSP for Your Business
Writing a blog about choosing the best MSP assists organizations in navigating the complex landscape of managed service providers and making informed decisions. Providing valuable insights and practical guidance on factors to consider when selecting an MSP, such as expertise, reliability, scalability, and cost-effectiveness, helps businesses identify the most suitable partner to meet their specific needs and goals.
By tackling prevalent concerns and inquiries related to MSP selection criteria, businesses gain the confidence to make informed choices and steer clear of potential pitfalls. Furthermore, the blog acts as a platform to highlight your unique strengths and capabilities, establishing you as a reliable advisor dedicated to guiding clients toward success.
By offering transparency and clarity in the selection process, you can build trust and credibility with potential clients, fostering long-term partnerships based on mutual understanding and shared objectives.
Pro Tip: Consider including a “pricing/features table” as an easy-to-digest graphic for the user to see, increasing blog engagement.
Cloud Computing 101 for SMBs
Cloud computing is complex for any business, let alone small—to medium-sized business owners. This blog topic aims to educate small and medium-sized businesses (SMBs) about its benefits and applications. Clear explanations and practical examples help SMBs understand how cloud computing can revolutionize their operations, from enhancing scalability and flexibility to reducing infrastructure costs and improving collaboration.
Dispelling prevalent misunderstandings and apprehensions surrounding cloud adoption equips SMBs to make educated decisions and harness the complete benefits of cloud solutions. Additionally, this blog provides an avenue for you to demonstrate your proficiency in cloud services, establishing your IT company as a dependable advisor capable of shepherding SMBs along their cloud journey.
MSP Case Studies and Success Stories
As a growing MSP, you should share case studies and success stories on your blog because they serve as powerful testimonials, showcasing your MSP’s capabilities and real-world results to potential clients. Highlighting successful projects and illustrating how your services have positively impacted businesses helps build trust and credibility, convincing prospects of your company’s ability to deliver tangible value.
Secondly, case studies offer valuable insights into specific challenges faced by clients and the solutions implemented by your IT experts. This information helps potential clients understand how your business approaches problem-solving and adapts its services to meet diverse needs. By demonstrating versatility and innovation through case studies, you differentiate your IT company from competitors and attract clients seeking tailored solutions.
Moreover, sharing success stories fosters a sense of community and collaboration within your client base. Clients featured in case studies often feel proud of their achievements and are more likely to advocate for the MSP’s services. This word-of-mouth promotion can significantly enhance your MSP’s reputation and lead to referrals and new business opportunities.
The Role of MSPs in a Digital World
As an MSP, writing a blog about “The Role of MSPs in a Digital World” enables you to showcase your pivotal role in navigating businesses through digital transformations, cybersecurity challenges, and cloud computing advancements. You establish trust and credibility with clients and prospects by showcasing your expertise, innovative solutions, and thought leadership.
Moreover, covering the evolving role of MSPs demonstrates your adaptability and agility in responding to changing market dynamics. Through the insightful MSP content, you differentiate yourself from competitors and attract businesses seeking strategic technology partners. Overall, MSP blog topics like this one strengthen client relationships and drive business growth.
Key Takeaways
As a growing MSP, your blog should play a pivotal role in inbound digital marketing. Implementing these blog topics (when paired with SEO best practices) empowers your IT company to get in front of more users who are actively looking to learn more about your services.
When the right decision-maker enters your website to learn more about the subject matter, you can use calls to action (CTAs) to drive them to a more conversion-driven blog, the specific service page related to the topic, or to schedule a sales meeting with your internal sales team. And boom, there ya have it!
While writing and distributing MSP blog content is vital for generating inbound traffic, it doesn’t come easy. With all the time it takes to strategize, research keywords, and create and share the content itself, it takes a team of content marketing professionals to get you where you want to be. At Abstrakt, our inbound SEO specialists do just that.
Ready to put your MSP content marketing strategy in the hands of lead-generating experts? Contact our sales reps today to get started!
