SEO (search engine optimization) without efficient tracking is like a cooking family dinner, serving it to them, and then leaving the house right after. How do you know if they enjoyed it, or even ate it? Exactly, you don’t.
SEO tracking is vital to ensuring your website and content marketing strategy are on the right path. Without effective SEO tracking, you don’t know how your website is performing or whether anyone is engaging with it, and you risk wasting valuable time that could be spent on other marketing efforts.
What is SEO Tracking?
SEO tracking is the process of monitoring and analyzing various performance metrics related to a website’s search engine optimization efforts. This involves collecting data on how well a website is performing in search engine results, understanding user behavior, and identifying areas for improvement.
The main goal of your SEO efforts should be to increase rank and drive more traffic to your site with an end goal in mind for that traffic. From there, achieving each goal allows you to use SEO tracking to refine your metrics and attract your desired traffic.
Why You Need to Include SEO Tracking in Your Marketing Strategy
What’s the power of SEO without measuring results? SEO tracking is vital as it empowers your business to:
- Evaluate Effectiveness: Tracking determines if your SEO efforts achieve desired results, like higher rankings and increased organic traffic, and highlights failing areas for necessary adjustments.
- Make Data-Driven Decisions: Accurate data informs where to focus SEO efforts, optimize strategy, and prioritize resources for impactful activities.
- Tracking SERP Against Competitors: Tracking competitor performance allows you to identify opportunities to outperform them and fill gaps in your strategy.
- Gain Performance Insights: Gain insights into user behavior and site interaction, improving user experience and engagement. Understand which content resonates to guide future creation.
- Measure ROI: Determine SEO ROI to ensure positive results and provide tangible outcomes to justify investment.
- Increase Adaptability: Stay updated with algorithm changes and market trends, adjusting your strategy to remain relevant.
- Sustain Long-Term Growth: Continuous monitoring leads to sustainable improvements in rankings and traffic, enhancing brand authority and credibility.
Most Important SEO Metrics to Monitor
Trying to figure out what SEO metrics to monitor can feel overwhelming. Overall, it depends on the goals of your SEO efforts. Here are some SEO KPIs to consider when tracking the effectiveness of your strategy:
Organic Traffic
Organic traffic measures the number of visitors arriving at your site via search engines. It serves as a key indicator of your SEO efforts’ effectiveness in driving relevant and high-quality traffic. Analyzing organic traffic allows you to assess the impact of your keyword strategy, content quality, and overall SEO performance, helping you refine and optimize your approach for better results.
Learn More: Tips on Increasing Organic Web Traffic
Keyword Rankings
Keyword rankings track the positions of your targeted keywords in search engine results pages (SERPs). Higher rankings mean your website is more visible to users searching for those terms, leading to increased traffic. Regularly monitoring keyword rankings helps you understand the effectiveness of your SEO strategies and identify areas needing optimization to boost your site’s visibility and performance. Additionally, you can drill down into the keywords and the traffic they drive to see if there is any particular keyword driving better traffic than others.
Backlinks
Backlink monitoring tracks the quantity and quality of external links pointing to your site. Backlinks are hyperlinks from one website that lead to another website. They are crucial for SEO because they signal to search engines that other websites consider your content valuable and authoritative. High-quality backlinks from reputable sites can improve your website’s search engine ranking and visibility, driving more organic traffic.
Click-Through Rate (CTR)
Click-Through Rate (CTR) measures the percentage of users who click on your link in search results. A higher CTR suggests that your titles and meta descriptions are compelling and relevant, successfully attracting users’ attention. Monitoring CTR helps you optimize these elements to increase traffic, improve user engagement, and enhance your overall SEO effectiveness by drawing more visitors to your site.
Bounce Rate
Bounce rate measures the percentage of visitors who leave your site after viewing just one page without taking any action. A low engagement rate may signal problems with your site’s content, user experience, or relevance to the visitor’s search intent. Addressing these issues can improve user engagement, encourage deeper site exploration, and enhance overall SEO performance, leading to better retention and conversions.
Conversion Rate
Conversion rate tracks the percentage of visitors who complete a desired action, such as making a purchase or filling out a form. This metric evaluates the effectiveness of your SEO in not only attracting traffic but also converting that traffic into tangible outcomes. Keeping up to date with conversion rates allows you to optimize your SEO strategies to drive meaningful user actions and achieve business goals.
Learn More: Guide to Optimizing Conversion Rates
Core Web Vitals
Conversion rate tracks the percentage of visitors who complete a desired action, such as making a purchase or filling out a form. This metric evaluates the effectiveness of your SEO in not only attracting traffic but also converting that traffic into tangible outcomes. Keeping up to date with conversion rates allows you to optimize your SEO strategies to drive meaningful user actions and achieve business goals.
Page Load Time
Page load time measures how quickly your web pages load. Faster load times enhance user experience by reducing wait times, which keeps visitors engaged and reduces bounce rates. Additionally, search engines favor fast-loading sites, so improving page load speed can positively impact your rankings, leading to better visibility and more organic traffic. You can check your web page load time by using tools like Google PageSpeed Insights and GTmetrix where you can then adjust as needed.
Mobile Friendliness
Mobile-friendliness assesses how well your site performs on mobile devices, ensuring a seamless user experience across various screen sizes. This is a crucial ranking factor, particularly with Google’s mobile-first indexing, which prioritizes mobile-optimized sites in search results. A mobile-friendly site enhances user satisfaction, boosts engagement, and improves your search engine rankings, driving more traffic from mobile users.
Pages Per Session
Pages per session tracks the average number of pages visitors view during a single session on your site. Higher numbers suggest effective internal linking and engaging content, encouraging users to explore more pages. This metric helps you understand user engagement and content effectiveness, guiding improvements to site structure and content strategy to keep visitors engaged and boost overall site performance.
Average Session Duration
Average session duration measures the time visitors spend on your site. Longer durations indicate that users find your content valuable and engaging, leading to a deeper interaction with your site. This metric helps identify high-performing content, improve user experience, and guide content strategy. A higher average session duration can positively impact search engine rankings and overall site performance.
Local SEO Metrics
For businesses targeting local audiences, it’s crucial to track metrics like local search rankings, Google Business Profile performance, and local citations. These metrics help you understand how well your business is performing in local searches, manage your online presence, and ensure consistency across local directories. Monitoring these aspects enhances local visibility, attracts nearby customers, and drives local traffic and engagement.
For businesses targeting local audiences, it’s crucial to track metrics like local search rankings, Google Business Profile performance, and local citations. These metrics help you understand how well your business is performing in local searches, manage your online presence, and ensure consistency across local directories. Monitoring these aspects enhances local visibility, attracts nearby customers, and drives local traffic and engagement.
“But wait, where can I find these metrics?” We’re glad you asked! Here are some of the best free tools for tracking these SEO KPIs:
Google Analytics
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides detailed insights into how users interact with your website, enabling you to measure and analyze various aspects of your online performance.
Google Analytics supports SEO tracking by offering a range of tools and reports that help you understand how well your website is performing in organic search. It allows you to track key metrics related to user behavior, traffic sources, conversions, and more, providing a comprehensive view of your SEO efforts’ effectiveness.
| Features of Google Analytics | Benefits of Google Analytics |
| Real-Time Reporting | Comprehensive Data Analysis |
| Monitors activity on your website as it happens, providing immediate insights into user interactions and traffic sources. | Offers a wealth of data on user behavior, traffic sources, and site performance, enabling in-depth analysis and informed decision-making. |
| Audience Reports | Improved User Experience |
| Provides demographic data, interests, geography, and behavior of your site visitors, helping you understand your audience better. | Helps identify issues affecting user experience, such as slow page load times or high bounce rates, allowing you to make necessary improvements. |
| Acquisition Reports | Enhanced SEO Performance |
| Shows where your traffic is coming from, including organic search, direct, referral, and social, helping you assess the effectiveness of your SEO and marketing strategies. | Tracks the effectiveness of your SEO strategies, helping you optimize your site for better search engine rankings and increased organic traffic. |
| Behavior Reports | Goal Setting and Conversion Tracking |
| Analyzes how users interact with your website, including pageviews, bounce rate, and average session duration, helping you identify content that performs well and areas that need improvement. | Allows you to set specific goals and track conversions, providing insights into how well your site is meeting business objectives. |
| Conversion Tracking | Customizable Reporting |
| Measures goal completions, such as form submissions, purchases, or sign-ups, providing insights into how well your site converts visitors into customers. | Enables you to create custom reports and dashboards, making it easy to focus on the metrics that matter most to your business. |
Google Search Console
Google Search Console is a free web service provided by Google that helps webmasters, site owners, and SEO professionals monitor and maintain their site’s presence in Google Search results. It offers tools and reports for identifying and fixing issues, improving website performance, and ensuring that Google can effectively access and index your content.
Google Search Console supports SEO tracking by providing detailed insights into how Google views your website. It helps you monitor and optimize your site’s performance in search results, identify technical issues, and understand which keywords and queries are driving traffic to your site. The data and insights from Google Search Console are crucial for making informed SEO decisions and improving overall search visibility.
| Features of Google Search Console | Benefits of Google Search Console |
| Performance Report | Improved Search Performance |
| Tracks clicks, impressions, click-through rates (CTR), and average position of your site in search results. Helps you understand which queries and pages bring the most traffic and how your site performs over time. | Provides data and insights to help you optimize your site for better search engine rankings and increased organic traffic. |
| Index Coverage Report | Technical SEO Insights |
| Tracks pages indexed by Google and identify any indexing issues. Ensures all important pages are indexed and helps fix issues preventing certain pages from appearing in search results. | Identifies and helps you fix technical issues that could affect your site’s visibility and performance in search results. |
| URL Inspection Tool | Enhanced User Experience |
| Tracks detailed crawl, index and serving information about your pages. Allows you to check the status of specific URLs and request re-indexing of updated or new content. | Provides recommendations for improving mobile usability and page performance, leading to a better user experience. |
| Sitemaps | Security Monitoring |
| Tracks submission and status of your XML sitemaps. Helps ensure that Google can easily discover and crawl your site’s pages. | Alerts you to security issues, helping you protect your site and maintain user trust. |
| Mobile Usability Report | Comprehensive Link Analysis |
| Tracks mobile usability issues affecting your site. Identifies problems that could impact user experience on mobile devices and provides recommendations for fixes. | Offers detailed information about your internal and external links, allowing you to develop a robust link-building strategy. |
| Manual Actions Report | Goal Tracking and Measurement |
| Tracks any manual actions taken by Google against your site for violating webmaster guidelines. Allows you to identify and address issues that could lead to penalties or lower rankings. | Allows you to track important metrics and measure the impact of your SEO efforts, guiding data-driven decision-making. |
Yoast SEO (for WordPress)
Yoast SEO is a popular WordPress plugin designed to help users optimize their websites for search engines. It provides tools and functionalities that improve on-page SEO, making it easier to achieve higher rankings in search engine results. This is essentially a free tool but can be upgraded to Premium.
Yoast SEO supports SEO tracking by offering insights and recommendations for optimizing content, meta tags, and other on-page elements. It helps users ensure their content is search engine friendly and adheres to best SEO practices, thereby improving visibility and performance in search engine rankings.
| Features of Yoast SEO | Benefits of Yoast SEO |
| SEO Analysis | Improved Content Quality |
| Tracks on-page SEO elements, keyword usage, readability, and content optimization. Offers recommendations for improving SEO aspects of content, ensuring it is optimized for search engines. | Provides real-time feedback on content quality, helping users create content that is both SEO-friendly and engaging for readers. |
| Readability Analysis | Higher Search Engine Rankings |
| Tracks sentence structure, paragraph length, passive voice usage, and transition words. Ensures that content is easy to read and understand, enhancing user experience and engagement. | Helps improve search engine rankings by ensuring content and meta tags are optimized for target keywords. |
| Snippet Preview | Enhanced User Experience |
| Tracks how content will appear in search engine results, including title and meta description. Helps users create appealing titles and meta descriptions that improve click-through rates from search results. | Improves readability, making content more engaging and easier to understand for users. |
| XML Sitemaps | Time-Saving |
| Automatically generates XML sitemaps and submits them to search engines. Enhances the discoverability of site pages by search engines, leading to better indexing and higher rankings. | Provides automated SEO recommendations, saving users time and effort in optimizing their content. |
| Social Media Integration | Better Click-Through Rates (CTR) |
| Provides social media previews and metadata. Enhances the appearance of content when shared on social media, increasing click-through rates and engagement. | Allows users to see how their pages will look in search results, helping to optimize titles and meta descriptions for higher CTR. |
| Internal Linking Suggestions (for Yoast Premium only) | Comprehensive SEO Management |
| Recommends internal links to relevant content within the site. Helps users create a better internal linking structure, improving navigation and SEO. | Provides an all-in-one solution for managing on-page SEO, making it easier to maintain and improve SEO efforts. |
| Improved Site Indexing | |
| Ensures that search engines can easily crawl and index the site, improving visibility and search engine rankings. | |
| Keyword Optimization | |
| Helps users focus on target keywords, ensuring content is optimized for relevant search queries. | |
| Increased Social Visibility | |
| Improves social media presence by ensuring content is optimized for sharing on social platforms. | |
| Customizable Features | |
| Allows users to customize SEO settings according to their specific needs and preferences. | |
| Improved Site Structure | |
| Enhances site structure and navigation, making it easier for users and search engines to find related content. | |
| Free and Premium Versions | |
| Offers robust features in the free version, with additional advanced options available in the premium version. |
While there are some good SEO tracking tools out there, sometimes paid SEO tracking tech does a better job of getting the information you need. Here are some of the best paid SEO tracking tools you should implement into your ongoing strategy:
SEMRush
SEMrush is a comprehensive digital marketing tool that provides a suite of features designed to help businesses improve their online visibility and optimize their marketing strategies. It offers robust capabilities for SEO, PPC (Pay-Per-Click), content marketing, social media, and competitive research. SEMrush is widely used by SEO professionals, digital marketers, and businesses to analyze their own websites and those of competitors, track keyword rankings, and identify opportunities for improvement.
SEMrush supports SEO tracking by providing detailed insights and analytics on various aspects of SEO performance. It allows users to track keyword rankings, analyze backlinks, conduct site audits, and research competitors’ strategies. By leveraging SEMrush’s data, users can optimize their SEO strategies, identify new keyword opportunities, and improve their website’s overall performance in search engines.
| Features of SEMrush | Benefits of SEMrush |
| Keyword Research | Comprehensive SEO Insights |
| Tracks search volume, keyword difficulty, competitive density, and related keywords. Helps identify the most effective keywords to target for SEO and PPC campaigns. | Offers a wide range of data and analytics to help users understand and improve their SEO performance. |
| Site Audit | Competitive Advantage |
| Tracks technical SEO issues, on-page SEO factors, and overall site health. Provides actionable insights to fix technical issues and improve site performance. | Provides detailed competitor analysis, allowing users to benchmark against rivals and uncover new opportunities. |
| Backlink Analysis | Improved Keyword Strategy |
| Tracks quantity and quality of backlinks, referring domains, and anchor text distribution. Helps improve backlink profiles, identify toxic links, and develop effective link-building strategies. | Helps identify high-value keywords and track their performance, leading to more effective SEO and PPC campaigns. |
| Position Tracking | Enhanced Site Performance |
| Tracks keyword rankings over time, competitor rankings, and SERP features. Monitors changes in rankings, compares performance against competitors, and adjusts strategies based on trends. | Conducts thorough site audits to identify and fix technical issues, improving overall site health and search rankings. |
| Competitor Analysis | Effective Link-Building |
| Tracks competitors’ organic and paid search strategies, traffic sources, and content performance. Identifies strengths and weaknesses in competitors’ strategies and uncovers opportunities to outperform them. | Analyzes backlink profiles to develop strategies that improve domain authority and search visibility. |
| Content Marketing Tools | Content Optimization |
| Tracks content performance, topic research, and content gap analysis. Helps create high-performing content, discover trending topics, and fill gaps in existing content. | Provides tools to create SEO-friendly content, track its performance, and identify gaps to fill with new content. |
| PPC Advertising Tools | Data-Driven Decisions |
| Tracks ad campaigns, keyword bids, and competitive ad analysis. Optimizes PPC campaigns by identifying profitable keywords and analyzing competitors’ ad strategies. | Offers robust data and insights, enabling users to make informed decisions about their SEO and marketing strategies. |
Ahrefs
Ahrefs is a comprehensive SEO toolset designed to help businesses and digital marketers optimize their websites for search engines. It offers a wide range of features for keyword research, backlink analysis, competitor analysis, rank tracking, and site auditing. Ahrefs is widely used by SEO professionals to gain insights into their website’s performance, understand their competitors’ strategies, and identify opportunities to improve search engine rankings and drive organic traffic.
Ahrefs supports SEO tracking by providing detailed data and analytics on various aspects of SEO performance. It allows users to monitor keyword rankings, analyze backlink profiles, conduct site audits, and research competitors. By leveraging Ahrefs’ data, users can optimize their SEO strategies, improve their website’s visibility in search engines, and achieve better search rankings.
| Features of Ahrefs | Benefits of Ahrefs |
| Keyword Explorer | Comprehensive SEO Insights |
| Tracks search volume, keyword difficulty, traffic potential, and related keywords. Helps identify high-value keywords to target for SEO and PPC campaigns, and provides insights into keyword performance. | Offers detailed data and analytics on various SEO metrics, helping users understand and improve their website’s performance. |
| Site Audit | Competitive Advantage |
| Tracks technical SEO issues, on-page SEO factors, and overall site health. Identifies and fixes technical issues to improve site performance and search engine rankings. | Provides in-depth competitor analysis, allowing users to benchmark their performance and identify opportunities to outperform competitors. |
| Backlink Analysis | Improved Keyword Strategy |
| Tracks quantity and quality of backlinks, referring domains, and anchor text distribution. Provides insights into backlink profiles, helps identify toxic links, and develops effective link-building strategies. | Helps identify high-value keywords and track their performance, leading to more effective SEO and PPC campaigns. |
| Rank Tracker | Enhanced Site Performance |
| Tracks keyword rankings over time, competitor rankings, and SERP features. Monitors changes in keyword rankings, compares performance against competitors, and adjusts strategies based on trends. | Conducts thorough site audits to identify and fix technical issues, improving overall site health and search rankings. |
| Content Explorer | Effective Link-Building |
| Tracks content performance, topic research, and content gap analysis. Helps discover high-performing content, identify trending topics, and create content that resonates with the audience. | Analyzes backlink profiles to develop strategies that improve domain authority and search visibility. |
Moz Pro
Moz Pro is a comprehensive SEO toolset designed to help businesses and digital marketers improve their website’s search engine optimization. It provides a range of features for keyword research, site auditing, backlink analysis, rank tracking, and competitive analysis. Moz Pro is widely used by SEO professionals to enhance their online presence, drive organic traffic, and achieve higher search engine rankings.
Moz Pro supports SEO tracking by offering detailed insights into various aspects of SEO performance. It allows users to monitor keyword rankings, analyze backlinks, conduct site audits, and research competitors. By utilizing Moz Pro’s data and tools, users can optimize their SEO strategies, improve website visibility, and achieve better search engine rankings.
| Features of Moz Pro | Benefits of Moz Pro |
| Keyword Explorer | Comprehensive SEO Insights |
| Tracks search volume, keyword difficulty, and organic CTR. Helps identify high-potential keywords for targeting, optimizing content, and planning effective SEO campaigns. | Offers a wide range of data and analytics to help users understand and improve their website’s SEO performance. |
| Site Crawl | Improved Keyword Strategy |
| Tracks technical SEO issues and on-page SEO factors. Identifies and helps fix issues that could affect site performance and search engine rankings. | Helps identify high-value keywords and track their performance, leading to more effective SEO campaigns. |
| Rank Tracking | Enhanced Site Performance |
| Tracks keyword rankings over time and competitor rankings. Monitors changes in keyword positions, compares performance with competitors, and provides insights for strategy adjustments. | Conducts thorough site audits to identify and fix technical issues, improving overall site health and search rankings. |
| Link Explorer | Effective Link-Building |
| Tracks backlink profiles, domain authority, and anchor text distribution. Analyzes backlink profiles, identifies toxic links, and helps develop effective link-building strategies. | Analyzes backlink profiles to develop strategies that improve domain authority and search visibility. |
| On-Page Optimization | Content Optimization |
| Tracks on-page SEO elements such as title tags, meta descriptions, and content optimization. Provides recommendations to improve on-page SEO and enhance content for better search engine visibility. | Provides tools to optimize on-page elements and content, enhancing search engine visibility and user engagement. |
| Competitor Analysis | Competitive Advantage |
| Tracks competitor keyword rankings, backlinks, and overall SEO strategies. Helps identify strengths and weaknesses in competitors’ SEO efforts, providing opportunities to outperform them. | Offers detailed competitor analysis, allowing users to benchmark their performance and uncover new opportunities to outperform competitors. |
Screaming Frog SEO Spider
Screaming Frog SEO Spider is a powerful website crawler that helps users improve their on-site SEO by extracting data and auditing common SEO issues. It crawls websites’ URLs to provide detailed information on various aspects of SEO performance.
Screaming Frog SEO Spider supports SEO tracking by providing detailed insights into technical SEO issues, on-page elements, and overall site health. It helps identify areas for improvement and ensures that websites adhere to best SEO practices, thereby enhancing visibility in search engine results.
| Features of Screaming Frog SEO Spider | Benefits of Screaming Frog SEO Spider |
| Site Audits | Comprehensive Site Analysis |
| Tracks technical SEO issues, duplicate content, broken links, and response codes. Identifies critical SEO issues such as broken links, duplicate content, and server errors, enabling quick fixes and improving site health. | Provides detailed insights into various SEO aspects, helping to identify and fix issues that could affect search engine rankings. |
| On-Page SEO Analysis | Enhanced SEO Performance |
| Tracks titles, meta descriptions, headers, and images. Provides recommendations for optimizing on-page elements, and enhancing content for better search engine visibility and user engagement. | Helps improve site performance by identifying and fixing technical SEO issues, resulting in better search engine rankings. |
| Custom Reporting | Improved Site Structure |
| Tracks various SEO metrics tailored to specific needs. Enables users to create tailored reports that focus on specific SEO metrics, facilitating targeted analysis and strategy development. | Identifies issues related to site structure and internal linking, helping to optimize navigation and user experience. |
| Integration with Google Analytics | Comprehensive Insights |
| Combines data from both platforms for a holistic view of SEO performance. Provides a more comprehensive understanding of site performance by integrating crawl data with user behavior insights from Google Analytics. | Integrates with Google Analytics to provide a complete picture of site performance, combining crawl data with user behavior metrics. |
| Duplicate Content Analysis | Customizable Reports |
| Identifies and reports duplicate content issues. Ensures that all content is unique and valuable, preventing issues that could lead to lower search engine rankings. | Allows the creation of personalized reports to track and analyze key SEO metrics, helping businesses meet their unique goals. |
| Content Optimization | |
| Helps identify and resolve duplicate content, ensuring that each page provides unique value to users and search engines. |
So… now what? If you want to achieve ultimate SEO tracking success, start with these areas.
Make Sure Sales and Marketing Goals are Aligned
When both departments work towards common objectives, it ensures a cohesive strategy that maximizes the impact of SEO efforts. This alignment helps in creating relevant content, targeting the right keywords, and optimizing the user journey, leading to higher conversion rates. Additionally, unified goals enable better tracking of performance metrics, making it easier to measure success and make informed adjustments.
Identify What You Have and Define What You Need
Do you have a website, and is it optimized to function as a lead generator? Assess whether you possess the necessary team, tools, and resources for effective operation. This evaluation helps determine if adjustments are needed or if additional assets are required. By thoroughly analyzing your current setup, you can identify gaps and ensure your website achieves ultimate SEO success.
Set Clear Goals
Now that you’ve set the foundation, it’s time to set clear goals for your SEO efforts. Define what success means for your company. Typically, these goals include increasing organic traffic to your website, improving the rankings of your target keywords, and boosting conversions, such as form submissions or product purchases. This clarity will help guide your SEO strategy in the right direction.
Choose the Right Tools
Selecting the right tools is crucial for effective SEO tracking. Start with Google Analytics, which is essential for monitoring traffic, user behavior, and conversions. Use Google Search Console to gain insights into search performance, indexing status, and potential issues. Additionally, keyword tracking tools like Ahrefs, SEMrush, or Moz help track keyword rankings and analyze competitors, providing a comprehensive overview of your SEO performance.
Identify Key Metrics
Identifying key metrics is fundamental for effective SEO tracking. Here are the key metrics you should start with when tracking SEO:
- Organic Traffic
- Bounce Rate
- Conversion Rate
- Keyword Rankings
- Backlinks
Set Up Google Analytics
To set up Google Analytics, start by creating an account and adding your website. Then, configure goals and conversion tracking to measure specific actions taken by visitors on your site. Additionally, utilize UTM parameters to track the performance of your marketing campaigns, providing detailed insights into their effectiveness.
Integrate Google Search Console
Integrating Google Search Console is essential for comprehensive SEO tracking. Begin by verifying your site in Google Search Console. Then, submit a sitemap to ensure that all pages are indexed. Regularly monitor search queries, click-through rates (CTR), and any indexing issues to maintain and improve your site’s search performance.
SEO tracking may be an extra step in your online marketing strategy, but it’s a necessary step that helps you understand how your website is performing. Without a tracking strategy in place, you risk wasting time, money, and resources working on a growth approach that yields minimal (if any) results.
Don’t have the expertise or tools needed to effectively track your SEO efforts? Luckily, you’ve come to the right place. Abstrakt’s team of SEO lead generation experts is well-versed in all things SEO—from building a proven strategy to executing and tracking results.
When you’re ready to put your SEO tracking in the hands of seasoned experts, contact the reps at Abstrakt!
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