Off-page SEO that builds the authority your site cannot build alone
Off-page SEO is everything that happens away from your website that tells search engines you are legitimate: links from trusted sites, accurate listings in the directories buyers and search engines check, and content that gets shared where your industry pays attention.
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Where off-page SEO fits in your pipeline
When your SDR books a meeting with a property management firm, someone on their side will look you up. Mentions on industry sites, accurate directory listings and articles that other sites link to tell that person you are an established company, not a name they heard for the first time on a cold call.
Authority is also what moves you up for competitive, revenue-tied searches. Those rankings bring in buyers who are actively comparing vendors, and their inquiries go to the same team that runs your outbound follow-up.
Outbound stirs up demand. Then they look you up.
Our outbound program stirs up demand. When a prospect hears from your BDR, they look you up. What they find decides whether they take the meeting.
Nobody books a meeting with a company they cannot find. The facility manager your rep just called opens a browser before they open their calendar. Five places answer the question for them.
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The next call either starts with "I looked you up" or it does not get answered. We run the outbound and the search work as one program, so the company a buyer finds matches the one your BDR described.
The off-page seo problems that cost you meetings
- Not earning enough backlinks
Without links from relevant, trusted sites, even strong pages stall. We find backlink gaps against your competitors and earn links through content and outreach.
- Inconsistent business listings
Old addresses, duplicate profiles and mismatched phone numbers cost trust. We remove duplicates, update outdated citations and keep your details consistent.
- Content that reaches no one
A good article nobody sees earns no links. We promote your best content to industry-relevant audiences and channels.
- Low domain authority
A young or overlooked domain loses to established competitors. We build authority steadily through ethical link building, not shortcuts that risk penalties.
- Lost in crowded search results
In competitive categories, presence across relevant industry platforms is what separates you from similar contractors. We expand where your brand appears.
How we run off-page seo
- 01
Research and strategy
See where your authority stands against competitors.
- Backlink profile audit and competitor comparison
- Identify backlink gaps and citation inconsistencies
- Roadmap for link building and local SEO
- 02
Build and optimize
Earn links and fix your listings.
- Relevant backlinks from trusted domains
- Consistent name, address and phone across major directories
- Duplicate removal and outdated citation updates
- 03
Distribute and amplify
Put your content in front of the right audiences.
- Promote SEO content through off-site channels
- Referral traffic and engagement from authoritative sources
- 04
Track and grow
Measure link quality and widen outreach.
- Backlink quality, domain authority and keyword performance monitoring
- Link performance and referral traffic analysis
- Expanded outreach and link-building opportunities over time
What you get
- Backlink profile and competitor gap audit
- Link-building roadmap
- Ethical, relevant backlink acquisition
- Citation cleanup and duplicate listing removal
- Off-site content promotion
- Two authority backlinks (30+ DA) per month on the Enterprise plan
- Reporting on links, referral traffic and keyword performance
Your dedicated strategist
A dedicated strategist runs your program and calls on our team of subject matter experts when the work needs them:
- Digital project manager
- SEO strategist
- Copywriter
- Editor
- Web designer
The same company runs your outbound, so the message a buyer reads matches what your SDR says on the phone.
The technical work under the hood, audited line by line
Google and AI tools decide whether your pages are worth showing before a buyer ever sees them. If the site is slow, cannot be crawled or sends mixed signals about which page is the real one, content and links cannot do their job.
The work starts with a technical site-health audit, then the fixes, then ongoing monitoring under our hosting and site-health maintenance. Here is what the audit covers.
- Maintenance targets85%+ site health scores and 99% uptime
- Before launchFour rounds of quality checks before launch
Crawl and index
- robots.txt and XML sitemapEvery page you want found is listed and crawlable
- Index coverage and crawl errorsBroken pages and blocked URLs fixed
- Canonicals, redirects and duplicatesOne URL per page, old URLs 301-redirected
Core Web Vitals
- Largest Contentful Paint (LCP)2.5 s or less
- Interaction to Next Paint (INP)200 ms or less
- Cumulative Layout Shift (CLS)0.1 or less
Security and mobile
- HTTPS on every pageNo mixed content, no insecure forms
- Mobile renderingReadable and tappable on a phone
Readable by search and AI
- Structured dataOrganization, LocalBusiness, Service and FAQ schema
- Titles, descriptions and headingsOne H1, clean heading order, unique titles
- ImagesCompressed, sized and described with alt text
Core Web Vitals targets are Google's published "good" thresholds, measured at the 75th percentile of page loads (Google, web.dev; INP replaced FID in March 2024).
Quoted to the scope you need
Inbound SDR packages start at $1,000 per month, sold on their own or alongside an outbound program. Tell us the markets you sell into and the services you want found for, and we will quote the scope. Ask for a quote.
Off-Page SEO questions, answered
What is off-page SEO?
Off-page SEO is the work done outside your website to build its authority: earning backlinks, keeping business listings accurate, and promoting content so other sites reference it.
Do you buy links?
No. We earn links through outreach and content worth referencing. Bought or spammy links can get a site penalized, which costs more than it gains.
Why do business listings count as off-page SEO?
Search engines compare your business details across directories. Consistent name, address and phone data builds trust, and conflicting or duplicate listings undermine it.
How do backlinks help a commercial contractor get meetings?
They lift rankings for the searches buyers run when comparing vendors, and they make your company look established when a prospect checks you out after an SDR call.
What does Off-Page SEO cost?
Off-Page SEO is part of Inbound SDR, Abstrakt's inbound program. Packages start at $1,000 per month. Scope depends on the size of your site, the markets you serve and how much content you need, so we quote it after a short call.
One partner. Multiple ways to grow.
Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.
Core sales development
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Outbound BDR
A BDR team that builds the target list for your trade and territory, runs phone, email, direct mail and LinkedIn as one campaign, and grades every meeting before you get it.
Pricing starting at $5,000 per month See Outbound BDR -
Enterprise SDR/BDR
Dedicated SDR/BDR teams for Fortune 1000 and large enterprise sales: named accounts, new markets and channel partner recruitment, backed by research from Abstrakt Intelligence.
Custom pricing See Enterprise SDR/BDR
Supporting growth solutions
- This service is part of
Inbound SDR
A website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.
Packages starting at $1,000 per month See Inbound SDR -
Brand Boost
Sell sheets, case studies, pitch decks, trade show materials, video and direct mail that tell the same story as the call.
Packages starting at $500 per month See Brand Boost
Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month
One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.
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